Can Rihanna effectively market upscale products and destinations while promoting her wild lifestyle, drugs, raunch and drunken puking in public?
by Passin thru (with Marcus)
Along with many other Bajans, Barbados Free Press sadly watched as homegirl Rihanna turned from a fresh faced young talent into a superstar queen of wild living and raunchy public displays that prove money can’t buy wisdom, class – or true happiness. Yes, I know she’s worth millions and she picked up oodles of big awards and that her music is everywhere. I like most of her music. The girl sure can sing, but sing isn’t all that this Barbados Tourism Authority spokesperson does…
The argument that the photos and scandals we’re seeing in the press are a normal young person’s missteps that only came to light because of Rihanna’s fame, doesn’t hold water when you follow her Twitter feed and realize that she herself promotes her wild lifestyle (including drugs) to her young fans.
Rihanna actively promotes her bad behaviour through her own social media
Look, if Rihanna or any young woman wants to behave that way, that’s hardly my business in the normal course of events. I may have even been out with a few wild girls myself a few years back. I may have even looked for them as men often do.
I wouldn’t bring that type of girl home to meet the parents though. No Sir. I would have been too embarrassed to try that.
Bad girls can do what they want and it’s none of my business – except that Rihanna’s wild child life is my business when we are talking about whether her life choices might degrade her ability to properly represent Barbados.
Nivea has doubts about the value of Rihanna’s name for their purposes; should Barbados have any doubts?
Nivea bails on Rihanna
One of Rihanna’s major sponsors is having second thoughts about bringing her home to meet the customers. Strike that. ‘Second thoughts’ is too gentle. Nivea’s CEO says the whole Rihanna association was a mistake. The ads shouldn’t have been used, they won’t be used again – and it’s all about Rihanna’s wild child lifestyle choices.
“Rihanna is a no go … I do not understand how to bring the core brand of Nivea in conjunction with Rihanna… Nivea is a company which stands for trust, family and reliability.”
Nivea’s new CEO Stefan Heidenreich comments on his predecessor’s use of Rihanna as company spokesperson. (Huffington Post)
What lost the Nivea contract for Rihanna? Was it the photos of a drunken Rihanna puking in public? Was it the photos of her paying strippers to have oral sex? Or was it Rihanna’s promotion of recreational marijuana use? Whatever the last straw was, Nivea’s CEO just reached his breaking point. Not that the Umbrella Girl cares or so she says.
Is Rihanna the right choice for the Barbados brand?
Rihanna is a huge name, a true superstar and she’s Bajan. For that reason alone she must be considered by the Barbados Tourism Authority.
But is her fame and name recognition enough? What does Rihanna’s behaviour say about all Bajans? Should we support the girl no matter what if her Bajan roots and fame bring television crews to island?
Has the Barbados Tourism Authority done any studies on how Rihanna as spokesperson will be perceived by our tourist base – not by their 14 year old daughters, but by the people who spend the money?
Or, did the BTA just keep going with Rihanna because she’s Bajan and a superstar? Is that enough? How do we know?
“Barbadian pop singer Rihanna has signed a three-year contract with the Barbados Tourist Authority (BTA) to promote the island. According to BTA chairman Adrian Elcock, production on the promotional campaign is expected to begin soon and will be launched in September, in time for the winter tourist season. Elcock made the announcement Saturday, during the Crop Over press conference at the Hilton Barbados Hotel.”
Jamaica Observer Rihanna to promote Barbados
Stripper oral sex photo credit: MediaTakeOut.com