The Nivea 100th anniversary Rihanna campaign was successful

Have a look at the above video showing part of the Nivea 100th anniversary campaign featuring Rihanna. According to the video, the campaign was successful. That tends to show that the recent falling out between Nivea and Rihanna is based upon Rihanna’s image problem, and not the short term performance of the campaign or her representation of Nivea products.

Rihanna’s managers and Rihanna herself should probably be assessing if this client loss is a blip in the plan – or indicative of something larger.

7 Comments

Filed under Barbados, Celebrities, Rihanna

7 responses to “The Nivea 100th anniversary Rihanna campaign was successful

  1. Jrjrjrjr

    Tip of the iceberg unless she mends her ways

  2. Really!?!?

    Is this supposed to reinforce the previous post on this subject? If you take a breath from the Rihanna and BTA beat down and actually watch the film, it suggests the program was successful. They wanted to reach a new, younger market. They reached out to the MILLIONS of fans that FOLLOW Rihanna (and therefore like her), engaged them in a social media campaign employing actual interaction with Rihanna along with sponsorship and advertising for her tour that generated 1 BILLION hits. Now after investing the time and money to engage all these, new, young people, you drop Rihanna, insult her, claim you stand for – ‘reliability, family and trust’ – words that mean eff-all to the Rihanna loving teenagers you have just created a buzz with.

    Does that sound like a company that knows what it is doing? Why did you bother to engage them in the first place? Do you want to introduce them to a product to use for life? How are you going to continue to engage them beyond this initial campaign to keep them loyal? By tut-tutting at their behaviour? They trying to say they only want certain types of people using their products? In a market saturated with similar products that cost a fortune to market, they can afford to be picky? Just cuz people white and from overseas and have big job it don’t mean that they know what they doing.

    The BTA, I will give you, does not act like they know what it is doing either. But to say Rihanna is wrong for the ‘Barbados brand’ is to suggest those two words mean something. If they do, someone please enlighten me.

  3. D Dawg

    Ri Ri contributes daily to declining moral standards by her slutty behavior.

  4. Rib Bone & Willie

    So what be wrong wit sluts?
    We love them.
    They love Us!
    Sometime they don’t even cost us nothing.

  5. judyjudy

    I SE SHE HAS BEEN SIGNED UP TO A 3 YEAR CONTRACT WITH THE BAJAN TOURIST BOARD AS THE FACE OF BARBADOS. SMOKING, DRINKING, SWEARING ETC ETC ETC. GOOD IMAGE BARBADOS !!!!!!!!!!!!!!!!!!!E

  6. no hypocrit

    Are the above comments coming from Bajans?My question is , had Rihanna not been a bajan would you criticise her as u do?
    If u r bajans , are u not the same people ( some so called decent ones in high places in this island) who wuk up d worse way on the streets at crop over.Are you her role models???? L O L
    Some of you are real hypocrits.Leave the girl alone , she has a job to do, she has wardrobe mistresses, managers etc . she is doing a job.Give her a break.
    My pray for her is that she saves some of her money and that she does not get hooked on drugs.

  7. Rihanna is simply perfect!