“Any entity, whether private or public, operating for such a long time without a specific mandate that ensured spending was cost-effective and directly related to a reasonable return on investment is simply unacceptable.”
I have always tried to stay away from the various personalities that have been entrusted to guide our number one foreign currency generator, but it would have been almost impossible not to comment on the remarks accredited to the outgoing Chairman of the Barbados Tourism Industry recently.
If accurately reported, there certainly was some very robust and frankly blunt language used including describing the agency as ‘a slothful, wasteful and inefficient organization in an increasingly dynamic technologically-driven and commercial industry’.
Perhaps, in less colourful words, this has been stated by many in the sector repeatedly over several years, so why is it after more than three years at the helm, only being recognised now?
And if you analyse the figures, why were corrective measures not put into place much earlier?
After assuming the position of Chairman in May 2011 that year only recorded two months of long stay visitor decline.
However, by April 2012 Barbados witnessed a reduction in arrivals for 21 consecutive months. Sadly the release of tourism numbers seem to get later and later each month, with the May 2014 figures taking a staggering 60 days to be posted on the Barbados Statistical Service website. Continue reading