Daily Archives: August 8, 2012

The Nivea 100th anniversary Rihanna campaign was successful

Have a look at the above video showing part of the Nivea 100th anniversary campaign featuring Rihanna. According to the video, the campaign was successful. That tends to show that the recent falling out between Nivea and Rihanna is based upon Rihanna’s image problem, and not the short term performance of the campaign or her representation of Nivea products.

Rihanna’s managers and Rihanna herself should probably be assessing if this client loss is a blip in the plan – or indicative of something larger.


Filed under Barbados, Celebrities, Rihanna