![Richard Sealy Barbados Tourism](https://barbadosfreepress.wordpress.com/wp-content/uploads/2010/10/richard-sealy-barbados-tourism.jpg?w=500)
UK visitors to Jamaica up 13% due to “concerted social media campaign.”
Visit Jamaica Facebook page: 103,700+ fans.
“Official” Barbados Tourism Authority Facebook page: 263 fans
Many Barbados Tourism Facebook pages dead for months.
Over two months ago we reported on the sorry state of the tossed-together Barbados Tourism Authority social media campaign (and we use the word “campaign” very loosely). We told you about the haphazardly created and then discarded BTA websites and Facebook pages that litter the internet like used diapers at a daycare center. (See our October 5, 2010 article: Barbados Tourism Authority Facebook not updated for 3 months)
We told you how Barbados is paying big dollars to a US company to have 15 minutes of original content work done each week and how our Facebook posts are mostly adverts, with many created automatically by software. We told you how our Twitter campaign was mostly automatically generated with pre-used content.
“Sometimes you just want to cry or rage at the shear stupidity and waste.”
BFP’s Robert reacts to more BTA idiocy reported on the next page of this article.
We told you how even the Minister of Tourism’s website lacked links to the Visit Barbados websites, Facebook pages and Twitter feed that we’re paying the big dollars for. Then the Bajan Reporter asked Tourism Minister Richard L. Sealy (photo above) about the BTA Facebook pages not being updated in months and it was a total surprise to the Minister.
So what has changed in the last couple of months? Ha! Maybe you don’t want to know… but you should make it your business. After all: you’re paying for this mess… Continue reading →