Our old friend Karel McIntosh of Outlish Magazine takes a look at how mass media transforms attitudes to gays. But does the same apply to gay Soca artistes?
Studies show that people are likely to be less prejudiced towards gay people through parasocial contact via mass media. What this simply means is that you’re socialised through one-sided interaction. You know a lot about the other person – the celebrity who’s gay or the gay character in “Will & Grace” or “Sex & The City” – but the celebrity doesn’t know much about you.
And, through regular consumption, your prejudice levels begin to drop – most likely, I suppose, because you begin to see them as human characters, and not as “that gay man or woman”.
But does increased tolerance really mean that people are ready to see homosexuality, which is still viewed as an alternative lifestyle, represented on the big stage?
Would thousands jump up in Soca Monarch for a gay artiste? Would the grassroots in general admission go for it?
Would thousands jump up in Soca Monarch for a gay artiste? Would people be cool if a male singer put “he” where they’d have expected “she” in a song? Or would we really not care because, oh lawd…de song sweet!
Read the full Outlish Magazine article Soca and Sexuality: What if your Favourite Artiste was Gay?