The largest, most popular travel website on earth is TripAdvisor.com. Founded in the dot-com boom 12 years ago, the website survived and thrived due to the emphasis on the opinions of ordinary folk who have no agenda except honest reviews of accommodations and services during their travels.
Oh sure, businesses and others attempt to skew the results, but TripAdvisor is wise to the common schemes designed to misuse the venue. And if TripAdvisor discovers that someone has an agenda to make or break a hotel or attraction, the website ruthlessly hunts down the offenders, kills their writing and makes sure that users can rely upon the integrity of the website.
That’s why TripAdvisor is the #1 travel website on the planet.
TripAdvisor just hit 75 million reviews and opinions… so the BTA did what?
The Barbados Tourism Authority does not have a dedicated program to monitor TripAdvisor and to address the negative and positive comments and reviews about Barbados. Such an omission is inexcusable.
But, hey… what do you want from the BTA having to operate with only a lousy $100 million dollar annual budget?