Penalizing tourist loyalty to Barbados does not seem like good marketing practice.

Barbados Investment Four Seasons

“Has the effect of the campaign been to simply reduce earned income for the sector, meaning that overall the average visitor has spent considerably less than normal?”

Questions about the latest Barbados Tourism Authority campaign

Adrian Loveridge, small hotel owner.

Adrian Loveridge, small hotel owner.

As we have now passed the latest ‘book-by’ date for the several times re-launched Barbados Island Inclusive promotion, is it time to analyse in depth just how cost effective the initiative has been?

Especially as it was one of the very few, national marketing initiatives for this year that have either not been postponed, cancelled or simply just not implemented in the first place.

Just to remind readers, the stated objective was to generate an ‘additional’ 15,000 long stay visitors between the end of May and the 21st December 2013, who would spend BDS$30 million at a quoted cost of BDS$11 million to cover the promotional costs.

Minister of Tourism (MOT), Mr. Sealy is on record as stating ‘all but $4 million will actually be spent on advertising’.

On 22nd July 2013 the Barbados Government Information Service reported the MOT ‘had revealed that more than 5,000 tourists had taken advantage of the vouchers being offered under the programme’.

We know that even before the October figures are published, that ‘we’ are already experiencing an unprecedented 18 consecutive months of long stay visitor decline. So the word ‘additional’ is critical to appraisal, as if the initiative had in fact, generated any incremental numbers, then it has been at a huge cost.

‘Free Spending Vouchers’ cost Barbados taxpayers $733 per person

‘Free Spending Vouchers’ as they are called, were given to visitors spending as little as two nights on Barbados, but if you averaged the subsidy over all durations of stay, and conclude that all 15,000 will be used, that’s a massive taxpayer cost of BDS$733 per person. So at best a return-on-investment (ROI) of 2.72:1. Makes you think, when other initiatives consistently achieving an ROI of 40:1 were not supported.

Has the effect been to simply reduce earned income for the sector, meaning that overall the average visitor has spent considerably less than normal?

So rather than generate an additional BDS$30 million, have ‘we’ in essence, effectively diluted foreign exchange capacity, as Central Bank figures indicate.

Perhaps equally important, have ‘we’ actually targeted the market that the promotion was intended to reach, or just thrown money at people who would have visited us anyway? And then there are the logistics, with at least one of the participating restauranteurs reporting that vouchers were being redeemed by locals.

Sadly, from personal experience, even at a Director level it is almost impossible to glean overwhelming evidence of the cost-effectiveness of many of these BTA led promotions. I lost count of the number of times I asked for the figures behind the economics of the Best of Barbados initiative years ago. All to no avail!

From a positive standpoint, clearly some individual tourism partners benefited from accepting the vouchers, but has it been to the cost of the industry and economy overall?

Also paramount in this exercise is the number of regular, repeat visitors, who for one reason or another have not been able to benefit from this promotion. Judging by consistent monitoring of social media sites like the TripAdvisor Barbados Forum, this number has been substantial and any plans to resurrect a similar offer should consider very carefully how many more of our cherished guests can we afford to alienate.

Penalizing loyalty to a destination does not seem like a model of good marketing practice.

45 Comments

Filed under Barbados, Barbados Tourism

45 responses to “Penalizing tourist loyalty to Barbados does not seem like good marketing practice.

  1. Anonymous

    Where do we get these vouchers. Been on the island since end of august

  2. Sandals: New Barbados resort will bring Brits back

    Sandals Barbados, which launched this week, will give the island a welcome boost in UK business, said Sandals chief executive Adam Stewart.

    Admitting that Barbados was having a tough year from the UK, he said: “We hope we’re going to be a major part in bringing that back.”

    Sandals will add five new restaurants to the hotel, which it took over from Couples on Monday. Couples had been operating the hotel since last June and had already spent millions of dollars overhauling the former Almond Casuarina property.

    “The renovation of the spa and lobby was very tasteful, but there are things we want to do to ‘Sandalise’ the resort,” said Stewart.

    A sushi restaurant, teppanyaki restaurant, British pub, pizzeria and steakhouse will be added where the tennis courts currently are, meaning works can be carried out without disruption to guests.

    It will be 2015 before Beaches Barbados, being constructed on the site of the former Almond Beach Village, is ready.

    “The dynamics of having both a Beaches and Sandals in a destination is fantastic,” he said.

    With Sandals LaSource Grenada to open next month, on another island typically strongest in the UK market, Stewart said it was likely the UK would make up a greater proportion of Sandals guests overall in future.

    “The UK makes up about 18% of our business at the moment. We don’t know how exactly it will change but it means the UK is more important to us than ever,” he explained.

    Stewart reported that bookings for winter 2013-14 have seen the highest level of repeat bookers in the company’s history, up by 18% compared with last year.

    Sandals LaSource Grenada has been “the best-ever selling hotel for a hotel that’s not open”, Stewart revealed.

    In the UK, Sandals LaSource had been Sandals’ top-selling resort until this week, when Sandals Barbados overtook it, according to UK managing director Karl Thompson. He admitted the two new properties had impacted on sales of Sandals’ other eastern Caribbean Sandals, but said there has also been considerable new business.

    UK sales are currently 15% up on the same period last year, and future bookings for 2014 are up 35%.

    A new advanced online training course for agents goes live this week, and the former SABTA training has been renamed as Sandals Masterclass.

  3. In your face
    http://www.sandals.com/main/barbados/bd-home.cfm

    “I strongly believe that we have acquired one of the most beautiful properties in the entire island and we cannot wait to bring the full Luxury Included® experience here. We have been voted the world’s best time and time again and have more luxury inclusions than other resort on the planet and we promise to give the people of Barbados a resort to be proud of.”
    All that’s Good,
    Gordon “Butch” Stewart

  4. I published the article but for some reason it is awaiting moderation. Anyhow you can open the below article and read it for yourself. It is quality marketing.

    http://www.ttgdigital.com/news/sandals-new-barbados-resort-will-bring-brits-back/4689532.article

  5. Somebody on the other blogsite complains daily that he/she hasn’t seen any advertisements from Sandals in the Toronto Newspapers. For his/her information I would like to inform the person that newspaper marketing isn’t the only form of getting the message over. Have a read.

    http://www.tripcentral.ca/vacations-packages_00_02_ZG_almond-casuarina-beach-resort.html

  6. This man Stewart really knows how to market. Wow””
    Get the message from Beach Bum Vacations.
    http://beachbumvacation.com/blog/2013/11/11/first-look-at-sandals-barbados/

  7. My dear Butch, where you get these travel agents from? The lazy Bajans never contacted them and now you get the concessions, they cussing you. Man, I too love yuh. . Look at this ad from Canada
    http://www.sunquestvacations.ca/en/sandals-barbados.aspx

  8. Can somebody tell me who is KUONI of the United Kingdom? Whoever they are, they are pushing Butch Sandals and guess what? They also giving piece of the action to Amaryllis Beach, Bougainvillea, Butterfly Beach, Coblers Cove, Colony Club and Coral Reef Club. That is great news. To the managers of the six hotels, I say, ”Congrats. Spread the good word to the lazy ones who are welcoming Butch Stewart as a visitor but not his Sandals”

    http://www.kuoni.co.uk/barbados/hotels/sandals-barbados

  9. Sorry to disappoint those among us who are looking for Butch to advertise in newspapers only. There is an e-newsletter by the name of ‘Freesun News’ which publishes news on travel and tourism.. Barbados was featured as a tourist destination in the newsletter through the announcement of Sandals Barbados starting operations on the island.

    http://www.freesun.be/news/index.php/sandals-resorts-international-set-to-make-exciting-double-debut-in-barbados/

  10. I almost left out the Golliath of travel agents, Thompson UK. Sandals have them on their side.

    http://www.thomsonworldwide.com/hotel/119502

  11. Helen G

    I believe KUONI are a very experienced travel company dealing with the more adventurous travellers who wish to visit exotic or interesting destinations. I have used them several times and they will arrange bespoke itineraries to suit the customer’s needs. I have travelled with them to east, west and north Africa and friends have used them to arrange holidays in the Caribbean. I believe they can arrange holidays on every continent. This is not budget stuff, these are mid to high end holidays for the discerning traveller. They rely on their reputation so are pretty choosy about their destinations and the accommodation they use.

  12. @Helen G
    Thank you on behalf of the whole of Barbados including the 6 hotels , Amaryllis Beach, Bougainvillea, Butterfly Beach, Coblers Cove, Colony Club and Coral Reef Club, which see the wisdom of using the same travel agency for marketing their product as Butch Stewart of Sandals.

  13. The following is an example of the ignorance of someone who doesn’t understand the might of Butch Stewart’s marketing ability.. He/she publishes similar rubbish daily on Barbados Underground .

    Quote

    Due Diligence | November 20, 2013 at 5:14 PM |

    Monday Nov 20

    Globe and Mail

    Full page ad on back page of the first section

    Joint St. Lucia Tourism/Westjet Vacations – 12 properties including 3 Sandals properties.

    Sandals Regency La Toc Golf Resort and Spa – March 18 & 25,2014 = $2,329.00

    When will Sandals start to use its marketing might to promote Sandals Barbados?

  14. St Barths next year

    @ antionette Sealy You are obviously madly truly in love with butch….Well I live in the Uk and travel to the Caribbean generally spending four/six weeks in the region a year…mainly in Bim…….and visited Sandals in St Lucia once….will never set foot in a sandals again food was crap, place was not luxury and in need of some upgrading…….the UK in general are not fans of sandals resorts…so good luck Bim, you have sold your sole to butch and whilst you may get a few more visits from the american market…your reputation as top end will go down in the UK and other countries…..Soon you may well have more visitors, but remember this numbers are not everything, its the amount they spend and bring into a country…so you will end up looking after more tourists for less income,,,the downhill slope has become…why go long haul for mediocre and exspensive

  15. Hi St. Barths
    Yes, we have sold our soul to someone who will market our country. We have in the past sold our hearts and souls to a bunch of lazy hoteliers who never did anything to promote the country as a tourist destination.

    As you can see, Butch isn’t selfish. He is willing to work with all the hotels in Barbados. Amaryllis Beach, Bougainvillea, Butterfly Beach, Coblers Cove, Colony Club and Coral Reef Club are ‘riding piggy-back’ on his marketing popularity. No doubt they are paying for the exposure but surely they couldn’t do it on their own.

    I am happy that you visited and might visit Barbados again . We welcome you back. I am sure you know that you have a choice. If you don’t want Sandals, you could find others at which you can enjoy your stay.

    However, as a true Caribbean person, I would like to know a bit more about your disappointment with Sandals St. Lucia and am willing to offer you an apology on their (The St. Lucia chefs’) behalf. I am sure it wasn’t the food alone. I remember eating bangers and mash daily for six straight months while studying in UK because I didn’t enjoy any other food at the time. Every day I longed for Caribbean food but I was in the countryside where there were no Caribbean restaurants. That doesn’t mean that there wern’t other things which made my stay most enjoyable and the experiences will live in my memory forever.

  16. Anonymous

    @Sealy
    Time to come clean, you work for Sandals don’t you? Or is it the MOT?
    No other explanation for your blinkered views

  17. Adrian Loveridge

    re: Sandals
    If you look on the website of the Barbados Hotel and Tourism Association or YouTube you will see that Sue Springer, the EVP, has made a particular point of welcoming Sandals to our shores. The extraordinary concessions granted to the various Sandals companies have enabled them to market Sandals Casuarina at the cheapest of their properties in the entire Caribbean with the single exception of the 52 room older Carlyle Inn. Despite stating they are full until 14 March 2014 on their website, I was able to book several 7 night stays between now and then with a rate as low as US$384 per ROOM (Double – two persons) including Unlimited Premium Brand Drinks, Gourmet Dining, Scuba, Watersports, Round trip Airport Tranfers, All taxes and Gratutities.
    As to other hoteliers doing nothing on Barbados. Last year alone the BHTA reported that their members spent oover BDS$40 million marketing their properties. This despite the vast increase in operating costs imposed by Government over the last five years. In real marketing terms, this amount exceeded that spent by the Government agency mandated to perform this function (BTA).
    Sadly, many people post on this site who know absolutely nothing about our tourism industry, rather than those who have made a living from it, in some cases for nearly five decades.

  18. Sandals is crap...La source was excellent

    @ASealy…Sandals St Lucia….ok ate in room…food was cold when delivered and not very appealing (burger and chips type)….went to “Western” themed restaurant..again bugers n ribs very poor service (and there were three tables in use so very quiet) food luke warm and poor quality…went to top “French” signature restaurant…agin much much better, but had to wait four days to be able to make a booking…food was good, but agin below what was their “signature” restaurant the japanses was very good tbf, but again, below standards of Japanese reataurants I have visited in the uk and usa.

    The whole result is like a “Butlins” (google this) I and all the other peeps I know go to the likes of Bim for tranquility not constant noise on the beach, constant harrasment…”come and play beach volley ball”….”why not join the beach arobics class”.

    Whilst I like america and find american people very friendly…..when they do go on vacation, they become very loud and raucaus and wanna play games, and shout and whoop and shout “good job” ….and thats fine enjoy yourselves, however I dont think many brits will venture to Sandals Bim…and if what I have described above filters outside Sandals….peeps will shun Bim so yeah ou gained…but you also lost…and as said…working hard to look after more tourists (most travellers dont like being called tourists either just so you know) to make the same money.

    Yes will be back in august for four weeks next year, although am trying St Barths as a future plan B

    Regarding advertising and promoting Bim in the uk…very little marketing that see, yet St Lucia is in your face…even chilled Bequia has been featured several times in the last few weeks…promoting Sandals wont get the uk market rushing to Bim (or anywhere in the Caribbean)

  19. @ Loveridge Sue Springer , like some of the members of the BHTA including you, welcomed Sandals brand name and not their presence. Instead of crying crocodile tears every week, why don’t you and the other lazy Barbadian hoteliers join Amaryllis Beach, Bougainvillea, Butterfly Beach , Coblers Cove, Colony Club and Coral Reef Club in welcoming Sandals 100 % to the island? Butch Stewart said yesterday that the hotel sector and the country as a whole need to change the way they operate since his is a very important period. He continued to say that the world has changed and the way we did business over the last few years must change. . Furthermore if we really want to move forward and want nice, strong economies to benefit the communities, a lot of changes have to be made since you are dealing with an export industry. .

    Two members of your association confirmed what we on the outside have been saying for years i.e some hoteliers want the Government to do everything for them while doing nothing for themselves. Were you absent from this meeting?

    Here is a report on what took place in case you weren’t briefed by other members.

    Quote.

    Barbados’ hoteliers must pull themselves up by their own bootstraps and take action for their survival, rather than wait on Government, says veteran hotelier Ralph Taylor.

    Taylor gave the advice Wednesday at the fourth quarterly general meeting of the Barbados Hotel & Tourism Association (BHTA).

    “We are not helping ourselves. We need to be able to cut our costs to be competitive in the global market,” Taylor said.

    He was supported by Jon Martineau, another hotelier, who disagreed with claims by a fellow member of the BHTA that Government was not giving sufficient support to the sector.

    Saying he had “a real problem with the approach that Government must solve all problems”, Martineau suggested “people have to get up and help themselves” since “Government has no money . . . and people have to chart their own course to success”.

    Taylor and Martineau were participating in a panel discussion entitled Tourism Yesterday, Today And Tomorrow, put on during the meeting at Hilton Barbados.

    Some panellists complained about high duties on imports and other forms of taxation on the hotel sector.

    Hotelier Bernie Weatherhead suggested the BHTA should be lobbying Government for a reduction in the “astronomical duties and taxes” on imports by hotels as he complained that the island was offering “a most tired hotel plant”.

    But Taylor argued that hoteliers must find mechanisms to cut expenses before trying to convince Government to reduce taxes.

    Responding to the hoteliers’ concerns about taxation after the meeting, Minister of Tourism Richard Sealy told the DAILY NATION Government had sought to give some relief to the hotel sector by putting “preferential arrangements” in place through the Tourism Development Act. He disclosed that schedules of the act which listed items eligible for duty-free importation were currently being amended to include other key items.

    However, he contended, “The hotel sector enjoys lavish concessions with respect to land tax, VAT . . . . Overall you can’t say nothing has been done.”

    Sealy said: “Government does recognize how crucial the sector is and we are prepared to talk to them and offer them support that is necessary within the context of Government’s overall fiscal strategy.”

    But he cautioned any action taken had to be “in the context of the fiscal constraint Government has”.

    “We still have to have quality roads, a quality police force; we still want to make sure that our educational systems are in place to prepare the workers for the sector,” he said. (GC)

    NationNews.com © Nation Publishing Co. Limited 2013

  20. Barbados’ hoteliers must pull themselves up by their own bootstraps and take action for their survival, rather than wait on Government, says veteran hotelier Ralph Taylor.

    Taylor gave the advice Wednesday at the fourth quarterly general meeting of the Barbados Hotel & Tourism Association (BHTA).

    “We are not helping ourselves. We need to be able to cut our costs to be competitive in the global market,” Taylor said.

    He was supported by Jon Martineau, another hotelier, who disagreed with claims by a fellow member of the BHTA that Government was not giving sufficient support to the sector.

    Saying he had “a real problem with the approach that Government must solve all problems”, Martineau suggested “people have to get up and help themselves” since “Government has no money . . . and people have to chart their own course to success”.

    Taylor and Martineau were participating in a panel discussion entitled Tourism Yesterday, Today And Tomorrow, put on during the meeting at Hilton Barbados.

    Some panellists complained about high duties on imports and other forms of taxation on the hotel sector.

    Hotelier Bernie Weatherhead suggested the BHTA should be lobbying Government for a reduction in the “astronomical duties and taxes” on imports by hotels as he complained that the island was offering “a most tired hotel plant”.

    But Taylor argued that hoteliers must find mechanisms to cut expenses before trying to convince Government to reduce taxes.

    Responding to the hoteliers’ concerns about taxation after the meeting, Minister of Tourism Richard Sealy told the DAILY NATION Government had sought to give some relief to the hotel sector by putting “preferential arrangements” in place through the Tourism Development Act. He disclosed that schedules of the act which listed items eligible for duty-free importation were currently being amended to include other key items.

    However, he contended, “The hotel sector enjoys lavish concessions with respect to land tax, VAT . . . . Overall you can’t say nothing has been done.”

    Sealy said: “Government does recognize how crucial the sector is and we are prepared to talk to them and offer them support that is necessary within the context of Government’s overall fiscal strategy.”

    But he cautioned any action taken had to be “in the context of the fiscal constraint Government has”.

    “We still have to have quality roads, a quality police force; we still want to make sure that our educational systems are in place to prepare the workers for the sector,” he said. (GC)

  21. @Adrian Loveridge
    I believe you attended the most recent meeting of the BHTA at which members were urged to do more for themselves rather than waiting for Government to do everything for them. In case you deliberately absented yourself from the meeting, here is a copy of the press release. It is titled ”Hoteliers must chart their own course” . It can be found at
    http://www.nationnews.com/index.php?print/index/22094

  22. @ Loveridged
    Instead of crying crocodile tears every week, why don’t you and the other lazy Barbadian hoteliers join Amaryllis Beach, Bougainvillea, Butterfly Beach , Coblers Cove, Colony Club and Coral Reef Club in welcoming Sandals 100 % to the island? Butch Stewart said yesterday that the hotel sector and the country as a whole need to change the way they operate since his is a very important period. He continued to say that the world has changed and the way we did business over the last few years must change. . Furthermore if we really want to move forward and want nice, strong economies to benefit the communities, a lot of changes have to be made since you are dealing with an export industry. .

  23. Anonymous

    This thread has turned into an unpaid advert for Sandals and the magical marketing powers of “Butch”.
    I predict that A.Sealy will turn out to be “Butch” in drag.
    By the way, is anyone really called “Butch” in real life?

  24. The above should read ‘This is a very important period’ instead of ‘his is a very important period’

  25. @ Anonymous
    i love your last comment “Butch in drag”. lol. There is always time for a bit of levity. Anyhow you way off target.

  26. @Adrian
    I don’t know if you are a practicing Christian but it is written in the Bible
    Romans 14:13

    Quote
    Therefore let us stop passing judgment on one another. Instead, make up your mind not to put any stumbling block or obstacle in the way of a brother or sister.

    The Barbados Labour Party lost the elections in February 2013. The Democratic Labour Party is the democratically elected Government of Barbados . Attempts to destablilize the country will not result in a change of Government before elections are constitutionally due.The above Biblical quote is very relevant in the current circumstances. Open your arms to Butch Stewart and welcome him 100 % to the island. Stop writing your columns of doom and gloom. every week and read your Bible.

    A successful local businessman issued the following warning only weeks ago. Here is a repeat of what he said.

    Local businessman Ralph ‘Bizzy’ Williams is making an emotional appeal for a united Barbados to solve the economic challenges facing the country.

    The Chief Executive Officer of Williams Industries Incorporated was speaking at the launch of the TVET Council’s world skills Barbados competition at the Courtyard Marriott Hotel in Hasting Christ Church.

    The businessman wants common sense to prevail as political figures comment on the economic situation in Barbados.

    He says the constant bickering and doom and gloom predictions are totally unnecessary, given the fact that the election has long gone.

    Mr. Williams says it is no secret that the economy is not the best.

    He adds however that loose talk about devaluation of the Barbados currency and scare mongering tactics from people opposing the government, are doing nothing for the country as a whole.

    Mr Williams says the time for unity is now.

    According to him an environment needs to be created where both the private and public sectors understand their roles of working together to navigate the turbulent economic waters.

    Mr. Williams says construction projects are at an all-time low and this is putting tremendous stress on his business’ ability to maintain staffing levels.

    He however lauds the TVET Council’s role in developing technical and vocational skills in Barbados and pledges his company’s continued support to improve the skill levels of interested youth in Barbados.

  27. Adrian Loveridge

    Contrary to some isolated observations by mostly people who have no idea or proven track record in the tourism industry, this is NOT about pure criticism. It’s about accountability and ensuring the taxpayers monies is used in the most productive way. The Dream Tennis Cup is the third major sporting event that has just been cancelled/postponed at short notice (6 days) and were scheduled to take place in November. ALL three events were supported and partnered by the Barbados Tourism Authority. The Rihanna Concert, then CLOBI Cup (even though the BTA knew it could not take place six hours at the same venue after the Rihanna Concert and now the Dream Cup.
    Who suffers the consequences? Mostly the hoteliers and other tourism partners who now have empty, largely UNPAID rooms left at short notice. It will of course, NOT cost a single BTA Manager or staff member a single cent but the taxpayers yet AGAIN have to pick up the massive losses.
    ‘Waiting for Government to do everything’! If that means treating tourism like a business then Ms Sealy (a relation to Richard Sealy – Minister of Tourism maybe?) is trying to get at, then she is absolutely right.

  28. All you can do is take pot shots. Why don’t you respond to Ralph Taylor’s castigation? Your own membership tells you and the other lazy hoteliers to help yourselves and don’t depend on Government. Sir David Seale and Bizzy Williams describe you lot as lazy. Butch Stewart told you a few hours ago to change your modus operandi . Why don’t you join Amaryllis Beach, Bougainvillea, Butterfly Beach , Coblers Cove, Colony Club and Coral Reef Club in seeking Butch Stewart’s assistance? The other members will soon jump ship and leave you like the boy on the burning deck.

  29. St Barths next year

    @ ASealy you is deffo star struck by Butch….maybe you should just and have his babies …at least it would shut you up for a while

    Sandals is crap

    btw I know the owners/managers at most of the hotels you list….I have been to Bim many times and have made friends with them all and they do work hard to bring in visitors. I think the point is as AL has said is about Bim taxpayers getting value for the BTA taxpayer funded budget…..very little pr and promotions for bim in ther UK

  30. yatinkiteasy

    I really wanted to see Andy Murray play…was even willing to pay thru the nose for a ticket…what a total cock up !

  31. @ St. Barths next year

    Re your statement quote
    ‘ I think the point is as AL has said is about Bim taxpayers getting value for the BTA taxpayer funded budget…..very little pr and promotions for bim in ther UK’, ends quote , that’s exactly the problem.
    The BTA can’t do it all . The hoteliers with initiative are doing it for themselves while the lazy ones which Loveridge represents are waiting for Government to do it for them. A check with KUONI Travel, shows some more hotels which aren’t waiting for Government marketing i.e Mango Bay, Crystal cove, Turtle Beach, Fairmont , Ocean Two, Sugar Cane Club, Sandy Lane, Tamarind , Discovery Bay, Sandpiper, Hilton, Crane, Accra, St. Peter Bay, Sea Breeze, Southern Palms Club Barbados .These people have no time to waste with Loveridge moaning and groaning every week.

    With reference to the Butch babies , I know you not serious but I can still have a good laugh.

  32. Anonymous

    @Sealy
    You miss the point completely.
    Those hoteliers doing it themselves is very laudable.
    They are doing it themselves because the MOT does the thick end of nothing!

    Why is the MOT not working with the hoteliers, and btw,calling them lazy is really beyond the pale.
    The MOT is an inept organisation that has not even the faintest idea on how to market Bim and refuses to admit it.For some unfathomable reason it thinks that it is doing a good job!

    But where on earth have all the MOT tax dollars gone? Why will they not account for them? Dark deeds afoot methinks.

    Sealy is also the name of the Minister responsible for tourism is it not? Any relation? I think we should be told!

  33. Adrian Loveridge

    Again, no-one is addressing the reality. Where does the largest chunk of the BTA annual budget go? The USA, with two offices (New York and Coral Gables) the largest number of overseas staff and biggest expenses.
    For the 5 years 2003-2007 Barbados welcomed 654,281 long stay American visitors. For the same 5 years 2008-2012 it was 661,646.
    A growth over the five years of just 1.1 per cent or an average of 0.20 per cent annually. St. Lucia recorded a 4. 6 per cent growth over the last 5 years.
    It is clear the MOT and BTA cannot do the job in the USA, so why not instead give the same money they spend to the private sector in Sandals like concessions and let them get on with the job. It’s as simple as that!

  34. Anonymous

    “Where does the largest chunk of the BTA annual budget go? The USA, with two offices (New York and Coral Gables) the largest number of overseas staff and biggest expenses.”

    Shock, Horror!!
    BTA staff prefer USA to UK!
    There are Gravy Trains to ride.

  35. Mark Fenty

    The Barbados Tourism Industry is on life-support as we speak. And it is within the best interest of those in power, to think seriously about put taxpayer’s money in this failing endeavor.

  36. @Anonymous

    Do you believe that all the people who anonymously sign their names as ‘anonymous’ are related? I can assure you that Richard Sealy and I are not blood related. He nor any of his family are on my fami
    ly tree.

  37. St Barths next year

    @A Sealy….so you are not connected to Richard Sealy or the family tree (I know nothing about them either)……are you connected to the Butch Stewart family tree…or is this a project in hand based on your hero workship and obvious desire to have “Butch ” babies :-0)

  38. @ St. Barths next year

    I will name the little ‘Butch’ after you. lol. St. Barths Sealy? What a beautiful name!!

  39. St Barths next year

    @ A Sealy….gee thanks looks like I will need my suit for the christening…be right timing if I am in Bim September next year. I am glad you didnt decide to name the as yet unborn Sandals Sealy, what a down market start to life for an innocent child lol
    Lets hope is is a St. and not a butch :-0)

  40. @ Will be in Chelmsford Essex between Wednesday and Saturday next week attending seminar. Have some serious preparation on hand . Any Indian Summer days recently? Not to worry. As long as i can get some good curry goat, I will survive. lol. Should be off the NET for a few days.

  41. Canadian Tourist

    @Antionette Sealy: “as a true Caribbean person” Implied or implicit racism?

    You certainly have a bug up your ass. As for Sandals, fuck’em. I used to stay at the Cassurina when it was locally owned and operated. I took a tour of it last year and wouldn’t waste my time or money.

    And before you quote your Bible at me, please consider Pastafarianism. You would be blessed by being touched by the noodly wet appendage of the Flying Spaghetti Monster.

  42. Not just me that didnt like Scandals

    I also stayed at Cassuarina numerous times when it was privately owned and did indeed have some excellent holidays…now that is it Scandals, I wont be setting foot in the place, dont have time or the money to have a second bad experience of the Scandals low quality standards