Tag Archives: Today Show

Snow in Barbados? TODAY Show still has people talking

The more we see online of the worldwide talk, weblinks, photos, videos and news stories coming out of Matt Lauer and the Today Show’s broadcast from Barbados, the more we appreciate not only the good that will continue to come to BIM for a long time – but the amount of work that went into the planning and execution.

Good ideas are a dime a dozen: making them happen is what counts and the people who made this happen deserve our thanks.

Now the challenge is for Barbados to live up to the image that TODAY Show viewers saw. As our resident tourism guru Adrian Loveridge recently commented at BFP…

“Tourism is truly everybody’s business, as you know, and we ALL have to do our part. Currently there is nothing much else on the horizon to take us out of the current economic challenges.”

So true. Talk about how Barbados is going to do this and restructure that all you want, but right now and for the foreseeable future it is tourism that is the life blood of this country that puts the meals on the table. For that reason alone all Bajans should smile and say hello to a tourist once a day.

Can you imagine if each of us did that every day no matter where you worked or went to school?  If every Bajan went out of their way just once a day to say a kind word to a tourist, what a positive impact that would have upon the way folks perceive Barbados.

Here are a few links to blog postings by TODAY Show staffers. It’s all good positive vibes that will continue to resonate for a long time…

Jennifer Long, TODAY Producer How I made it snow in Barbados

Lots of links to videos and other posts at TODAY Blog’s: Matt basks in the Barbados sun and A complete recap of Matt’s trip

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Filed under Barbados, Barbados Tourism

New Barbados flag debuts on NBC’s Today Show

The Bajan news media is practically giddy about Matt Lauer broadcasting the Today Show from Sandy Lane – and why not? Who can complain about the excellent news media exposure in the American market?

Every little bit helps in this tough economy, but as usual we at BFP will make some observations and ask some questions that might make some of the folks at the Barbados Tourism Authority a bit uncomfortable…

First off, the Nation News report sounds as if the Today Show just dropped out of the sky and chose Barbados. That’s possible, I suppose, but more likely it took some work, lobbying and negotiation by the BTA and others to bring the show here.

And money. We, meaning Barbados, undoubtedly paid to have the show here. NBC had a production team on the island preparing for two weeks and it would be a good guess to say that they probably didn’t pay for their accommodation, meals or transportation on the island. Their air tickets were probably paid for too.

This was an expensive undertaking by the BTA and any thinking person probably realizes that. We’re not saying that it wasn’t a good use of promotional funds – it was probably a great use of promotional funds. Probably… depending on the cost – but we’d like to point out that Bajan citizens have no right to know how much it cost. Therefore, we can never make an informed judgment about the spending of public money.

And that’s the way the elites like it.

It is also difficult to assess the success of events like this. How do we know that the efforts yielded tourists or investors? It’s very difficult to quantify the success of such publicity, to put a cost on each new tourist that arrives as a result of this broadcast. But that’s life – especially on this island where there is no accountability or transparency by government agencies.

Once again, we’re not putting a downer on the effort – we’re just saying that the government treats us like mushrooms when there’s no need for it. (You know: kept in the dark and fed cow manure.)

Last but not least: How about that new Bajan flag seen by the entire USA. That is a “humdinger” as they say in Michigan. I wonder who gave the go ahead on that?

Maybe I’ll put in a freedom of information request to discover the cost of the flag and who designed and requested it for the Today Show.

Oops. Forgot… we have no Freedom of Information Act.

Oh well, what does it matter then how much was spent on anything because we can’t know the truth or do anything about it if we believed it was necessary?

Welcome to paradise, NBC folks. Enjoy!

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Filed under Barbados, Barbados Tourism