“Another pillar of the strategy was the creation of a global brand for Barbados, using modern technology. Getting Rihanna to endorse this brand, via the visitbarbados.org website saw an increase from 2,000 to 68,000 hits per week. This association with Rihanna is also expected to take the Barbados brand into 19 million homes via social media like Facebook and Instagram.“
Barbados Tourism Minister Richard Sealy on the DLP website
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