Case in point: RedJet
If Caribbean people can’t travel, they can’t do business, can’t have holidays, can’t spend money – can’t spread wealth. Aviation, or the lack thereof, is holding the Caribbean back.
And what is the result of governments owning airlines? They protect their own. Therefore, we have almost zero competition on intra-Caribbean air routes; between LIAT and CAL/AJ, they’ve got it all sewn up: you go here; me there. And never the twain shall compete.
Case in point: RedJet. What a fiasco – or travesty, more like it. Here was a bold new entrant to the Caribbean aviation scene, the region’s first genuine low-cost carrier. A project developed by a bona fide Caribbean investor; putting (lots of) his own money where his mouth was. How long did RedJet last – six months? And why did it meet such a sad and untimely demise? Of course, no real reasons are given by the perpetrators; one can only surmise…
… from an excellent article by S. Brian Samuel: Crashlanding in Toxic Taxation
Merger of REDjet and Caribbean Airways Ltd. a viable solution!
by Leonard St. Hill
A mysterious silence surrounds the existence of Caribbean Airways Ltd. as the national airline of Barbados duly licensed but without planes to perform its function, while REDjet an airline duly incorporated in Barbados with planes to operate a national service is a first denied and delayed a licence to do so, and then deprived of financial support to complete the deficiency of Caribbean Airways Ltd. by merger or other lawful means to avert bankruptcy proceedings.
Receivership should not be regarded as inevitable liquidation proceedings; it should be for REDjet an opportunity for creative redemption where imagination is not lacking.
By a merger between Caribbean Airways Ltd. and REDjet as the national airline of Barbados with operating capital secured by diverting subsidies from foreign airlines now paid for airlift to Barbados hotels, the viability of the combination should be assured.
There can be no net loss attributable to the operation of a national airline of a country whose economy is almost totally dependent on tourism for its viability and whose owner is the ultimate beneficiary of income from nominated airfares i.e. fares lawfully fixed by the government of the national airline.
REDjet is entitled to the same guarantees even not “in extremes” that are assured Four Seasons and CLICO. It has prospects for generating a CARICOM AIRWAYS SYSTEM in collaboration with LIAT and Carribean Airlines Ltd. for a short, medium and long range operations, serviceable by existing aircraft of the partnership.
Leonard St. Hill
St. James, Barbados
Tickets on sale Wednesday April 13th
First flight May 8th
Finally! REDjet passed all the tests and the certificates are in the mail, as they say. CEO Ian Burns keeps pounding away at his theme that affordable air travel is now a Caribbean reality. We hope the promise sticks because in these times Barbados needs all the arrivals we can get and REDjet should open up new markets in Caribbean visitors to Bim.
You can check out the REDjet website for tickets tomorrow, but here’s what CEO Ian Burns had to say about the new airline…
A Message from CEO Ian Burns
The Management team and staff of REDjet are pleased to announce that as of Wednesday 13th April 2011 REDjet’s low fares finally go on sale! Continue reading