Tag Archives: mass tourism

Barbados luxury tourism image becoming a long-term liability?

Typical roadside wildlife: The not so rare Genus "plasticus baggis trashisus"

Typical roadside wildlife: The not so rare Genus “plasticus baggis trashisus”

“Barbados an upscale tourism destination? Really?

Open your eyes and your nostrils! Clean up the garbage strewn throughout this island.

Until we do that, the demographics of our tourism business won’t matter.”

Aging demographic of British tourists prompts questions about the next generation, but we have a more immediate problem…

submitted by Passin Thru

Barbados has never been, and will never be, a mass-tourism destination. We’re too far away from our main European markets, the farthest Caribbean destination from the North American markets, and not different enough from the closer South American markets to ever sustain mass-tourism at competitive rates. Nevermind considerations about the small size of the island, the need to import most supplies for tourists and the overpopulation of the south around the Bridgetown corridor – it is the higher transportation costs and longer time necessary to the destination that ensures we can never be competitive on a mass basis.

And that’s good on the cultural / lifestyle side of the coin, but bad on the economic side.

Barbados has always had to offer something other than mass tourism, and what we chose to offer was the image of luxury and upscale destination where the upper-middle class could run shoulders with the super rich and famous (or at least enjoy the same air and views.)

That choice worked in the past, but there are problems now that the younger generation of Brits (our main market) doesn’t have the money that their parents did.

Blame it on the weak UK / European economies, blame it on out of control EU socialism and mass unsustainable immigration into the UK from Third-World African, Middle East and near-Asian countries. Blame it on whatever you like, but it is obvious that younger Brits don’t have the disposable incomes that their parents once did.

So our largest group of tourists – the Brits – continue to age, while the next generation is either going elsewhere or can’t afford Barbados like they used to.

This is not a good trend for Bim.

What’s to be done about this demographic trend of aging Brit tourists and retirees?

I’m no expert, but obviously from the lack of ideas, plans and strategies emanating from government and the tourism organisations, I’m not the only one without a clue about what to do.

I do have one suggestion though…

Barbados is an upscale tourism destination? Really?

Open your eyes and your nostrils! Clean up the garbage strewn throughout this island.

Until we do that, the demographics of our tourism business won’t matter and we will continue to lose our image of an upscale destination.

Passin Thru

 

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Filed under Barbados, Barbados Tourism, Economy