“If anyone realistically thinks… that lower prices do not drive additional business, then think again.”
Atlanta to Barbados – Return from US$227!!!
I subscribe to a website called airfarewatchdog.com which for those of you are unfamiliar with, monitors airfares across the world.
When Delta Airlines resumed their flights from Atlanta to Barbados, I placed an alert which several times daily, automatically scans all available options on that route whether direct flights or through connecting cities. Last week a series of alerts advised that for certain days and months, subject to advance booking, return air fares were available as low as US$227 with the amalgamated American Airlines and US Air.
Delta flights are of course direct and non-stop twice a week on Thursdays and Saturdays, while flying with the other carriers would involve a change in Charlotte or Miami, obviously resulting in a longer overall travel time.
But look at the fare, and if anyone realistically thinks for at least part of our target markets, that lower prices do not drive additional business, then think again.
I also monitor the very popular Trip Advisor Barbados Forum site and could not help notice that a lady had also spotted the bargain fares and had no hesitation in booking her family of five to Barbados, due to the lower cost travel opportunity.
How can we as a tourism driven country better take full advantage of these chances, especially as they cost us absolutely nothing in terms of marketing dollars?
Maybe by following other examples, both in terms of the tourism industry, but also other sectors, by including a ‘last minute’ portal on the national website with links. It could even be branded as a distinctive by separate product with catchy name like ‘spontaneous’. Continue reading