Cruise tourism: worth the investment?
As a land based tourism entity, I clearly have strong opinions on this subject and any observations made, should bear this in mind in the interest of fairness and objectivity.
Cruise tourism is a huge component of the overall global leisure industry and it is far better (in my opinion) to work with the sector and maximise the revenues and benefits.
True home porting and the opportunities created by cruise and stay programmes offer the destination the best case economic scenario.
With the increase in airlift, especially from Sao Paulo and Dallas, plus planned new charter services from Northern England, it appears there is enormous further potential to build on the existing ships that use us as a turn around base.
Cruise ship operators continue to have enormous advantages over their land based counterparts. These are almost too many to mention, but include substantially lower operating costs, in terms of labour, consumables and taxes. Ultimately if the going getting tough they can simply reposition and move their ‘investment’ to almost any other part of the world!
Conversely Governments have to invest massive amounts of money to accommodate these ships, and these costs will increase as
the majority of newly built vessels dwarf their predecessors. Continue reading