Tag Archives: Confederate Flag Controversy

Benjamin Moore Paints used racially offensive colour names – Is ‘Nazi Red’ okay?

Benjamin Moore Paints Lawsuit

(click photo for large)

An interesting story is breaking in New Jersey where Clinton Tucker, a black employee of Benjamin Moore Paints, has launched a lawsuit claiming that the company apparently named various paint colours after him – allegedly just to disparage his race – and then fired him when he complained.

Mr. Tucker also took exception to the company’s naming of ‘Confederate Red’. While Mr. Tucker found the paint names ‘Tucker Chocolate’ and ‘Clinton Brown’ repulsive (he had worked on these colours before they were named), his white supervisors laughed at him – so Mr. Tucker says in his lawsuit.

Benjamin Moore’s website states that the colours were named after Mr. St. George Tucker in 1798 “for his home facing Courthouse Green” in Williamsburg.

Hmmmmm…. I wonder when that was added to Benjamin Moore’s website.

And to top it off, Benjamin Moore’s ‘Confederate Red’ page says:

Benjamin Moore Flag

Benjamin Moore’s Confederate Red

This rich, refined red is a timeless and enduring classic. A great accent wall color, it is not too bold and won’t overpower a room.

Hmmmmmm. To some folks, myself included, Confederate Red invokes the same thoughts as if the colour was named ‘National Socialist Red’ and said “This rich, refined red is a timeless and enduring classic…”   Continue reading

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