We paid for it, but Barbados doesn’t own the website Domain name!
The Barbados Tourism Authority finally launched a Portuguese-language website to attract visitors from Brazil. This is in conjunction with the start of airline flights by GOL (Varig) direct from San Paulo to Barbados and a major campaign by Barbados to tap into this tourism market.
We can’t read Portuguese, but the new website (www.visitebarbados.com) looks professional, attractive and hopefully will do its part in bringing thousands of Brazilian tourists to our little paradise.
Adrian Loveridge saw Brazilian tourism potential 10 years ago
Barbados Free Press started calling for a BTA Portuguese-language website in September of 2009, but hotel owners like Adrian Loveridge have been asking for Portuguese and Spanish language Barbados tourism websites for over 10 years. (See BFP’s September 23, 2009 article here)
The Barbados Government also recently held a big event for Brazilian travel agents and industry representatives so hopefully this will be a good start in tapping into some new markets that we desperately need. (See Caribbean Net News: Barbados launches Brazilian marketing campaign)
We’d love to hand out kudos and congratulations all around to the BTA and Minister of International Business and International Transport George Hutson – but it really shouldn’t have taken anywhere near this long to put up a website and that takes some of the good feelings away.
We notice that the domain name of http://www.visitebarbados.com was only registered on March 31, 2010, so it took the government over 6 freaking months from the time of our September article to reserve a website name. The website itself went active a few days ago on May 24, 2010.
Oh… one more thing…
We paid for the website, so why don’t we own it?
The Barbados Government and the Barbados Tourism Authority are paying for this Brazilian marketing campaign – but our website domain name belongs to one of the BTA consultants!
Gisele Abrahao of Brazil was hired by Barbados to make the project happen, but she registered our website domain “visitebarbados.com” in her own name. She personally owns it!
So typical of Barbados politicians and bureaucrats with no real business experience and unlimited government budgets… They arrange for the Barbados tax-payers to fund the development and all operational costs of a very valuable website, but someone else ends up owning it!
posted by Cliverton after a suggestion from reader “nevermind kurt”