Adrian Loveridge – tourism expert, hotel owner
Kudos to the recently revitalised national marketing organisation renamed the Barbados Tourism Marketing Inc., for facilitating the production of a series of videos where the airline WestJet partners with the chain store Michael Hill Jewellery and a number of Barbadian tourism interests to highlight two couples who become engaged on our island.
At the time of submitting this column already well over 1 million people had watched the three videos and this number will rise substantially over the next few days. Add the media coverage by print, television, radio and other shared social media and realistically millions of people will be exposed to Barbados as a desirable destination. Timing of course, can be everything, and the fact that WestJet posted the videos just before Valentine’s Day can be no coincidence.
To reinforce the positive effect the airline rolled out a supportive seat sale to Barbados which required booking by 14th February, but for travel up to 24 June 2015.
When preparing for the filming, a few cleverly conceived twists were applied and to quote WestJet’s Manager of Communitity Investment, Sponsorship and Experiential Marketing (what an incredible job title), Corey Evans, revealed that ‘girls thought they were auditioning to appear on a new WestJet commercial that we were shooting in Barbados, and had no idea what was going to happen’. Continue reading
Okay… how do we turn this information into more visitors?
“Barbados is the preferred spot for eloping (24 per cent)”
Our thanks for the photo to Sue Morris and SoulMates Barbados wedding services
Love finds a way…
Thanks to The Bajan Reporter for directing us to a wonderful story and photos at Planet Barbados. Does photographer Leslie St. John know his way around a camera? Ha! Do fish fly?
Nice couple. Hope they do as well as Shona and I have done all these years. (This man is truly blessed.)
Planet Barbados: When your fairy-tale Barbados wedding gets rained on.
“The magistrate who married us on January 9 told us to go to District Court A a week after our ceremony to pick up our marriage certificate.
Silly us. We thought it would be a matter of actually doing just that…”
“…The spirit of the Bajan citizen is good. It’s warm. To me, in the end, that’s far more important than how efficient the system is…”
Congratulations, Friends! Now Take A Deep Breath…
Jane Shattuck of Planet Barbados Blog and her sweetie Greg tied the knot on January 9th and nothing made them do it except their love for each other. Good for them, and we hope that someday they will… perhaps, maybe, if … have a marriage certificate to prove to the world that they really are legally married!
Someday they will actually have an official government piece of paper stating that fact. Who knows? Dreams do come true sometimes!
Planet Barbados Blog: Barbados Red Tape Derails a Moment of Wedded Bliss