Tag Archives: Barbados Restaurants

Re-Discover Rewards campaign attracting and keeping tourists

re-discover barbados

Going Local helps tourists get value – and keeps Bajans employed

Adrian Loveridge - tourism expert, hotel owner

Adrian Loveridge – tourism expert, hotel owner

While I can see the attraction of corporate Barbados offering Caribbean cruises as competition prizes or sales inducements, it is difficult to accept what if any real benefit the country gleans from the exercise. Payment almost certainly would ultimately be made in foreign currency (FX) to ship operators who legally avoid any significant taxation and largely employ extra regional crew.

We have been heartened at the initial response to recent launch of re-DISCOVER REWARDS vouchers by local companies – especially as many of those who have responded are looking at it from a national perspective. These businesses have made a considered decision to help protect Barbadian jobs, whether directly in the hospitality industry or sub-sectors like agricultural, food and wine distribution. Many of the participating restaurants have also made a conscious effort to use locally available produce, which again helps retain the foreign exchange and hopefully spread earned revenue right across the society.

While not wanting to use this column for propaganda or promotion, I just wonder how many people have figured out that this initiative is (to the best of my belief) absolutely unique across the Caribbean. It is a point that has not gone unnoticed by both our tourism planners and potential visitors to Barbados.

It was truly heart warming to receive a social media posting recently from a professor in Canada, who stated that one of the deciding factors why they chose Barbados over another Caribbean island was the fact they could eat every night of their stay at a different affordable restaurant, even over a three week stay.

Part of the battle is persuading the yet to be convinced various dining establishments to understand the concept. As with all businesses, there are fixed costs regardless of the number of customers. The first ten patrons per night at a set menu price perhaps will not be the most profitable, but they help negate those otherwise irrecoverable overheads. Continue reading

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Filed under Barbados, Barbados Tourism, Economy

re-Discover Barbados dinner promotion takes off!

barbados restaurants

Adrian Loveridge - tourism expert, hotel owner

Adrian Loveridge – tourism expert, hotel owner

This last week has been what can only be described as an adventure in learning or how to maximise the results of a microscopic marketing budget while transforming a concept into a revenue generating tool.

Hopefully it will play at least a small role in maintaining viability and employment in our tourism sector. (See the re-Discover Barbados website for a list of the great restaurants participating in this promotion.)

The very first lesson learnt is that you cannot expect to achieve this by yourself, but need ‘likeminded’ people who are willing to donate their time and often incredible skills to take the initiative to a higher level.

Another prerequisite is having a cluster of interested players who can see beyond normal existing boundaries or to rely upon a rather over used term, ‘think outside the box’.

It is then also absolutely critical that the initiative is supported at a national level rather than ruling out ideas that may appear to be emanating from personalities or messengers who may not garner universal approval. Using the social media, I have frankly been amazed at the reach it is possible to achieve, at no or very low cost. By targeting specific areas and special interest groups, a higher take-up level is clearly attainable.

re-discover barbadosThe Barbados Tourism Authority have given their full support by compiling superbly written full page features in both local newspapers and have already, or are about to issue media releases throughout all major markets. Ideally these will be used by travel publications and trade press to spread the word to a massive potential audience.  Continue reading

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Filed under Barbados, Barbados Tourism

Please visit our friends at… Nishi Restaurant in Holetown

Click on the banner to see one of the finest restaurants in Barbados!

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Filed under Barbados, Barbados Tourism