Facility: Almond Beach Village Resort, St. Peter, Barbados
Location: Between a rock and a hard place.
Current condition: Closed, shopworn, A real ‘fixer-upper’, Needs much more than paint to be restored to even a 3 star status
Well, we almost can’t blame the government for wanting to do anything to open Almond Beach Village Resort again. The whole thing is so embarrassing when an apparently vibrant and heavily marketed resort closes down because of inadequate tourists and no profits.
But is this government purchase really part of a solution to our tourism and economic woes… or is it more of the same?
We don’t lack for tourist beds on this rock, we lack tourists to fill them. Almond Beach Village is a “mass market” resort that has to move the people in and move them out in great numbers to make any money. But the place was so run down with tourists swimming in their own sewerage that at the end even cut rate pricing couldn’t attract folks. That’s what happens when you feed off of an asset without maintaining it. It’s like when people don’t change the oil in their auto engines: you can save a fortune on oil changes and maintenance, but only for a year or two and then your car is junk.
Government might be better off to save the money and put it into serious efforts to upgrade our whole tourism product across the board. We have lots of empty beds at operating resorts. We should be trying to fill those first before the government goes into competition with privately owned hotels.
Adrian Loveridge will undoubtedly have something to say about this.
Previous BFP articles
April 16, 2013 – Harlequin and Almond disasters show we’re great at spin
April 2, 2012 – Almond Resorts: Failing because of poor TripAdvisor reviews?
The Nation News: Government to buy Almond Beach
Government has indicated its intention to purchase Almond Beach Village in St Peter and put it back into operation in the shortest time possible.
A press release from the Barbados Tourism Investment (BTi) stated that Government was not in a position to divulge the full details of the agreement as they are still in the final stages of negotiation with Almond Resorts International, the current owners of the property.
A press release today stated that this latest development would allow the 400 rooms at the Almond Beach Village to be put back in operation in a manner that will positively impact our tourist arrivals in 2014. “The increased number of bed-nights will also go a long way in assisting Barbados to achieve a targeted five per cent increase in visitor arrivals for 2014”.