Category Archives: Rihanna

Barbados tourism performance worst of 25 Caribbean Tourism Organisation members

rihanna_vagina_naked 2

How is the Rihanna tourism campaign going? Not well at all.

Adrian Loveridge, small hotel owner - now selling!

Adrian Loveridge, small hotel owner – now selling!

When you read such emotive statements as ‘In two months we would have reached the enviable target of over one billion earned impressions on our digital properties supporting brand Barbados’  you perhaps cannot fail to be left in a condition of awestruck wonder.

But then, reflecting on the words, what does this actually mean and how does it impact on our current tourism performance?

It’s quickly realised that while the less informed may get blown away with the flowery phraseology, certainly in the last seventeen consecutive months it has not had any positive effective on driving increased long stay visitor arrivals.

We are also now in the third year of the quoted multi-million marketing arrangement with superstar Rihanna and ten months since her long delayed campaign video has been aired. When I last checked YouTube, it had received over 450,000 views. On reflection, at least the inclusion of a ‘call to action’ or proven method of monitoring the level of booked holiday conversion ratio, would have demonstrated any cost-effectiveness.

Surely, by now, we should have started to see some sort of return on ‘our’ investment.

Other promotions like the $11 million Barbados Island Inclusive initiative have clearly not made up for the dramatic decline. This now stands at over 61,100 ‘lost’ long stay visitors from April 2012 until August 2013.

September tourism figures this year, have yet to be disclosed, but indications point to the continuation of a dismal performance.

Yes! we know that ongoing national tourism policy direction is largely led by Government agencies, but if the same scenario was being experienced by a private sector company or corporation, how much longer could it afford to go on losing market share, month after month?

While those in control of directing our tourism industry continue to function in a flagrant state of denial, it is very difficult to know, if this persists, what more can be done to address the crisis.

The facts speak for themselves. In 2012, of the 25 reporting Caribbean Tourism Organisation members, 19 reported positive stop-over growth.

4 recorded a fall of 1.8 per cent or less and only one, Grenada, approached anything like the 5.5 per cent fall experienced by Barbados. Simply put, of the 25 countries submitting their arrival data, Barbados had the worse performance.

Yet right up until a few days ago, the media is quoting excuses like ‘some destinations may argue have seen growth, but usually they are emerging destinations which results will reflect, but they are not a mature destination such as Barbados’.

This continued facade of delusion must concern us all; and the longer we go on denying there is a problem, the path to recovery becomes more arduous and prolonged.

After all, what other practical choice do we currently have?

Barbadian tourism marketing prowess used to be the envy of most of our regional neighbours.

Nowadays, ‘we’ have almost become the laughing stock in the Caribbean, when plan after plan are proclaimed publicly, then months and sometimes years later, the majority fail to materialise in reality.

Adrian Loveridge

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As Rihanna self-destructs, Bajan jazz singer CiCi says she’s always done her best to portray Barbados positively

CiCi Jazz Barbados Rihanna

“I love my country”

I don’t mind being an official Ambassador for Barbados. I’ve been doing it for the last 8 years in Canada and for 20 years worldwide. I love my country and at every opportunity I let people know it. When I was asked to sing the Canadian Anthem at the immigration awards Gala in Canada I thought it was one of the Greatest honours for Barbados and for me as Bim’s ‘First Lady of Jazz.’

It is the little entertainers like myself who have people from 10 years and more still coming or contacting them, and asking about our island and what’s happening with it.

The Barbados Tourism Authority seems to be out of touch with what tourists really want in Barbados. Canadians wonder why there is no advertising to encourage them to come to Barbados. Relying upon one person (Rihanna) to bring people to Barbados just doesn’t work especially when they arrive and discover that Rihanna is not representative of Bajan entertainment and culture. Tourists want to see a culture that they cannot see at home. They want to see real Bajan culture, and music and dancing that they don’t see at home.

Rihanna is not ‘Bajan’ culture. She’s done well for herself, but tourists don’t want Rihanna’s half-naked dance numbers: they want limbo and other iconic Bajan and Caribbean culture. As Rihanna’s behaviour gets progressively worse, we should be asking how this benefits our tourism.

The BTA is so wrong with the Rihanna tourism campaign!

CiCi

CiCi’s Website: Barbados’ first lady of jazz!

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Why Barbados Tourism Authority’s choice of Rihanna as a marketing strategy failed to yield results

The_Great_British_Holiday_Report

The Great British Holiday Report sends another message to our Barbados Tourism Authority…

Adrian Loveridge, small hotel owner - now selling!

Adrian Loveridge, small hotel owner – now selling!

Perhaps the decades of using tiny budgets to generate ‘big picture’ results  has made it almost a prerequisite to research as many marketing options as possible, hopefully increasing the probability of success.

Last month, Teletext Holidays commissioned an independent market research company,  Opinion Matters, to conduct a survey of 1,775 UK adults,for in their words ‘uncover British Attitudes to booking holidays’. The Great British Holiday Report concluded what many tourism professionals perhaps had already gleaned over the last few years of challenging operation, but it’s worth repeating some of the findings if we are going to fully understand one of our main markets.

You can download your own PDF version of the report here: The Great British Holiday Report

Without wanting to copy, parrot fashion, large parts of the report I think its important to put the findings in context…

‘Getting away from it all for a week or two is the highlight of the year for many Britons, which is why we put so much time and effort into choosing the perfect holiday’.  

However, the way holidays are booked and planned has changed in recent years.

‘What’s more, as a result of the economic downturn, Britons have become more accustomed to seeking out the best deals’.

‘Many Britons now book within weeks of their departure date: 23 per cent within two months of travel and more than two thirds (67 per cent) within six months of departure’.

But even those conclusions have to be further broken down. Men are more inclined to book last-minute, while women are almost twice as likely to book more than a year in advance. Continue reading

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TMZ: “Rihanna turning her Instagram account into a porn feed” – Barbados Tourism Authority awaits the new holiday arrivals!

“Another pillar of the strategy was the creation of a global brand for Barbados, using modern technology. Getting Rihanna to endorse this brand, via the visitbarbados.org website saw an increase from 2,000 to 68,000 hits per week. This association with Rihanna is also expected to take the Barbados brand into 19 million homes via social media like Facebook and Instagram.

Barbados Tourism Minister Richard Sealy on the DLP website

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Rihanna attacked on London street, bottle thrown, knee cut in fall

Rihanna Attacked

Attacker shouted something about Chris Brown

Rihanna was not seriously injured in a fall caused when a madman attacked her as she was leaving a London club. The man threw a full drink bottle at Rihanna after shouting something about Chris Brown. Rihanna fell trying to avoid the projectile (which by some reports did not strike her) and had to go to hospital to be treated and then released.

The attacker was not apprehended, which is a little surprising.

Further Reading

DNA India: Rihanna injured by fan

Hollywood Gossip: Rihanna injured in bottle attack!

Yahoo UK: Rihanna hit after crazed fan chucks bottle at her, slices open her leg

Photo courtesy of The Examiner: Rihanna Injured

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The great Barbados Rihanna – St. Lucia Tourism commercial shoot-out. Survey says…

Watch them both folks: Barbados Tourism Authority vs St. Lucia Tourism

Which commercial is more likely to produce tourist visits?

and now for St. Lucia’s tourism video…

What do you think?

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Rihanna’s Christmas message to the world

Rihanna Christmas 2012

“It is most important to be happy, eliminate negativity around you this holiday season…2013 is way too futuristic for the same weak shit.”

Rihanna

But Rihanna’s real heart and Christmas message might be found at the Queen Elizabeth Hospital where the Clara Braithwaite Center Oncology and Nuclear Medicine was christened in memory of Rihanna’s grandmother with RiRi’s cheque for $1.75 million dollars.

BBC News: Rihanna donates $1.75 million to hospital

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