Daily Archives: July 28, 2015

Barbados needs Hotwiring

barbados hotwire

Adrian Loveridge - tourism expert, hotel owner

Adrian Loveridge – tourism expert, hotel owner

Last week I used a couple of web based hotel booking sites to reserve some accommodation in Charlotte and Kentucky for an upcoming trip.

One of them, Hotwire, offers a variety of star rated lodging where you do not actually know exactly which property you are staying at until pre-payment is made in full.

The advantage to the hotel is that they can hopefully dispose of unsold inventory, albeit at a lower than rack rate, a sales model known as ‘opaque’ and the guest benefits by getting a superior room at a discounted price.

As an exercise I used the same site to look at applying it to hotels on Barbados and was surprised to see a whole range of accommodation options from as little at US$64 including all taxes per night room only and as little as US$242 all-inclusive for two persons.

Hotwire makes their profit from a percentage, which I am told is between 20 and 25 per cent of the transaction amount.

It at least partially dispels the largely held myth that we are always an overly expensive destination, when comparing lodging choices.  Continue reading

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Filed under Barbados, Barbados Tourism