From a tourism perspective and many other sectors, it is almost impossible to comprehend how so many businesses seem to think they can trade to an optimal degree without maintaining a fully functioning and up-to-date website and/or Facebook page.
Also surprising is the number of local companies who take to the air via radio or in print with ‘ads’ promoting new products, but have simply not thought through any potential consumer response, especially in terms of disseminating details like price, sizes, varieties and availability.
Do they realistically think that possible buyers are going waste time trying to extract the details in a protracted phone call and that’s assuming that the person on the other end actually knows anything about the item(s)?
Of course there are notable exceptions, but certainly in my experience, frequently emails are not either answered at all, or days go by without a timely response.
In case some have not noticed our world has become increasingly more competitive and many ‘buyers’ simply will not wait for prolonged periods, when often they have responsive alternatives a simple click away. Continue reading