I would imagine (and hope) that one of the imperatives of the newly formed Barbados Tourism Product Authority (BTPA) in the new year will be to indentify and register all currently unlicensed tourism accommodation offerings.
Frankly I have never understood how you can ever successfully market any product, in this case the destination, without knowing what ‘our’ room inventory consists of.
I will be quick to point out that I am in no way advocating imposing any overtly deterrent restrictions on persons wishing to mount the first rungs on a tourism ladder.
It should also not be a big stick approach implying potential threats and intimidation. My initial thoughts would be to build an online enrollment site, which could be entirely self-funding through a small license fee. This surely should not be a challenge as the BTPA has yet to launch a functioning website.
It’s all about protecting our quality, and making a level playing field
Any portal should allow for registering critical quality assurance evidence like fire, health and swimming pool certificates and public liability insurance together with the capability of paying the annual fee online and revalidating participation each year. Continue reading