Daily Archives: October 27, 2014

Barbados Tourism Marketing board about politics – not performance?

“If a sufficient proportion of the board is devoid of hands-on experience in marketing a product like a destination, how can it possibly judge if the persons actually managing the entity are doing a good job?”

Adrian Loveridge - tourism expert, hotel owner

Adrian Loveridge – tourism expert, hotel owner

If the media reporting on the recently selected board members of the newly formed Barbados Tourism Marketing Inc is accurate then I have to express enormous surprise at the apparent absence of a senior impartial member of the Barbados Hotel and Tourism Association.

It is almost inconceivable that you could not include someone who has a vested financial interest in the sector with proven experience and that would contribute to how the island is marketed. To me it raises the question of what is the purpose of the board.

Is it there to ensure due diligence, accountability and to ensure monies are spent in the most cost effective and productive way or is it simply for political window dressing?

If a sufficient proportion of the board is devoid of hands-on experience in marketing a product like a destination, how can it possibly judge if the persons actually managing the entity are doing a good job? Continue reading

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