Daily Archives: October 18, 2014

Great expectations for Barbados as visitors from the U.K. up 8% over last year

barbados-beach-sand-surf

UK long-stay visitors up, airline fuel prices down…

This has possibilities for recovery

Adrian Loveridge - tourism expert, hotel owner

Adrian Loveridge – tourism expert, hotel owner

A quoted 8 per cent increase in long stay visitors from the UK over the same period last year is very encouraging news. As often highlighted, it’s not just about the numbers, but the fact that the average British visitor stays longer and spends more, which is an equally important factor.

But with good news, it is often accompanied by bad and in this case the fall of the value of Sterling against the US Dollar resulting in Barbados again being perceived as a higher cost destination.

What could be the saving grace is the four year low price of oil and the effects that may have when it filters through to energy prices including electricity, water, distribution and airfares.

How long Government will take to positively respond to the dramatic fall will send a very important message to the industry.

For an obviously cash-strapped administration it’s a two edge sword. Lower fuel prices means less VAT collection, but if we are able to maintain a prolonged recovery in arrival numbers then this should be largely mitigated.

re-Discover Dining programme doing well

The 24 restaurants currently participating in the re-DISCOVER dine-around programme will soon have to make the decision whether to continue the initiative through the winter. There is no doubt in my mind that our visitors and locals alike are increasingly looking for value-for-money. No one can also reasonably question that it has galvanized more people to eat out. Continue reading

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