Daily Archives: August 24, 2014

Barbados government punished 5,000 hotel rooms to reward Sandals’ 280 rooms. Wise tourism strategy or not?

“When you look across the state of our entire tourism industry perhaps the closest comparison can be made with Rome burning while Nero played the fiddle in A.D. 64.”

Adrian Loveridge - tourism expert, hotel owner

Adrian Loveridge – tourism expert, hotel owner

Even if the repeatedly broken promises confirming that all registered hotels will qualify for the same concessions given to Sandals last year came into practical effect this week, it is now far too late for the vast majority of properties to make any meaningful use of them this year, at least in terms of major upgrading.

Whether it was Government’s honest intention or not, Sandals look like they will re-open with an enhanced quality product advantage in late January 2015 that virtually every other hotel cannot hope to compete with.

Again, it’s important to repeat that like most other tourism businesses we welcome the group’s arrival and in the long term hope that it will drive additional investment and upgrading on a level playing field.

Despite the continued speculation about added airlift, it simply will not happen until the Beaches property is hopefully completed in a yet indeterminate number of years from now. The short term reality is that we have lost a potential 25,000 airline seats in the interim reconstruction period.

That would not have happened if the former Casuarina/Couples hotel had remained open.

Only time will tell if punishing around 5,000 rooms, while rewarding just 280 will prove to be a sustainable long term solution to the overall industry challenges.  Continue reading

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