Daily Archives: August 9, 2014

Beware November… Let’s do something about it now!

rum shop barbados

“We need to drive an additional average of 170 visitors per day over the month to get back to the highs of the previous decade.”

November’s core should be the Barbados Food Wine and Rum Festival

Adrian Loveridge - tourism expert, hotel owner

Adrian Loveridge – tourism expert, hotel owner

2014 will mark the hosting of the fifth annual Barbados Food Wine and Rum Festival and I firmly believe that this event has enormous further potential, especially as it takes place during November which is traditionally one of our quietest months.

While I understand the challenging logistics of spreading the invited celebrity events over a longer period, there are many additional initiatives that the private sector tourism partners can put into place, which could prolong the benefits.

First I think the entire 30 days could be promoted as a ‘gastronomic’ month with our restaurants, at all levels, offering more affordable eating options.

Perhaps the more innovative car rental companies could smart partner with a selection of the eateries to provide an island-wide lunch ‘passport’, even including our attractions at a reduced entrance fee.

November provides every component to ensure the concept has the highest possibility of success. From the UK, excess seat capacity on the legacy carriers with Virgin and British Airways, plus scheduled charter seats from Manchester with Thomas Cook offering lead-in return fares from GBPounds 322.

Climate is also on our side from certain areas of the US and Canada.  Continue reading

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