Trawling through the Internet when it has been available this last week, I have been almost overwhelmed by the sheer number of beautifully presented and creative local world class websites, clearly built by what appear to be mostly small Barbadian entrepreneurs. Often with stunning images both in still and video format, the websites are frequently highlighted by outstanding graphics.
To me it raises the question why any private or public sector entities feel the need to venture overseas for this expertise, which is plainly available on our doorstep.
Follow this to a logical conclusion and it is an absolute wonder why so many websites, especially in tourism, look sad, neglected, out-of date and lack the dynamic attraction that is a prerequisite these days to compete on a global stage.
The quality and resolution of images are especially critical. Thirty plus years ago, as a tour operator, I recall spending hours and sometimes days with renowned photographers attempting to capture the ‘right’ picture that would dominate the front cover of a holiday brochure. These would be placed on the shelves in thousands of travel agents throughout the UK. Continue reading