If I could single out an overwhelming major factor that is holding back the recovery of our tourism sector, number one on the list would have to be lack of implementation.
A close second would have to be the prolonged time it takes to conceptualise and launch new initiatives and marketing programmes, while ensuring they are fully functional and deliver the desired objectives.
Yes, some may make all sorts of other excuses like an aging plant, but if we get both the above right, then it would provide a solution to this and most of the other challenges we are facing.
This July marks a full year since a one hour plus media conference with two Ministers of Government was held unveiling a Ten Point Tourism Plan.
Exactly how many of those points have been fully implemented twelve months later and if not, why?
Extraordinary concessions to Sandals destroyed any ‘Tourism Master Plan’
I can no longer recall just how many times I have heard that the Tourism Master Plan is going to be revealed shortly. You have to question does it now indeed have any current significant relevance, since the entire industry was turned on its head after extraordinary unilateral concessions were granted to the Sandals companies.
Way back in March the Minister announced it was finally finished and sitting on his desk. Is it now buried or will it eventually see the light of day? Continue reading