This last week has been what can only be described as an adventure in learning or how to maximise the results of a microscopic marketing budget while transforming a concept into a revenue generating tool.
Hopefully it will play at least a small role in maintaining viability and employment in our tourism sector. (See the re-Discover Barbados website for a list of the great restaurants participating in this promotion.)
The very first lesson learnt is that you cannot expect to achieve this by yourself, but need ‘likeminded’ people who are willing to donate their time and often incredible skills to take the initiative to a higher level.
Another prerequisite is having a cluster of interested players who can see beyond normal existing boundaries or to rely upon a rather over used term, ‘think outside the box’.
It is then also absolutely critical that the initiative is supported at a national level rather than ruling out ideas that may appear to be emanating from personalities or messengers who may not garner universal approval. Using the social media, I have frankly been amazed at the reach it is possible to achieve, at no or very low cost. By targeting specific areas and special interest groups, a higher take-up level is clearly attainable.
The Barbados Tourism Authority have given their full support by compiling superbly written full page features in both local newspapers and have already, or are about to issue media releases throughout all major markets. Ideally these will be used by travel publications and trade press to spread the word to a massive potential audience. Continue reading