Daily Archives: May 11, 2014

Barbados Tourism Marketing Inc. must start with improving the basics

Adrian Loveridge - tourism expert, hotel owner

Adrian Loveridge – tourism expert, hotel owner

Even after fifty years in the tourism industry, one thing that never ceases to amaze me is how the industry is constantly changing and barely a day goes by without some new insight or revelation emerging which affects the way we do business.

Probably one of the biggest paradigm shifts has been the Internet and this is still constantly evolving. Concepts that ten or twenty years ago would have then been thought far-fetched are today in everyday practice, generating new sources of revenue and employment.

But I wonder if we place a high enough value on the source and management relating to much of this information, particularly when you see websites at a national level being so poorly maintained and frequently found outdated.

For many visitors, especially those traveling here for the first time, this is often an early point of reference to assist in decision making and selection choice. Therefore it is critical that the quality of our site has to be at least to the standard of our competitors.

Hopefully this will become a priority for the new Barbados Tourism Marketing Inc (BTMI), and they will return the day-to-day operation of www.visitbarbados.org to local people with proven ability, knowledge and who fully understand the product offering. Continue reading

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