While it is probably most hotelier’s dream to fill their property every night of the year at published rack rates, the reality is quite different and that is where marketing creativity becomes even more crucial.
Our larger hotels are predominately tour operator dependent but that comes at a price, being forced to contract rates well below direct booking room prices that may appear on their websites.
One alternative is to look for smart partnerships with established global entities like Luxury Link Inc.
Quoting verbatim from their own website ‘With more than half-million targeted, sophisticated travellers a month, the Luxury Link Travel Group is the only online travel company focused on matching consumers with the right hotel through marketing, promotions and cross-channel exposure. This unique business model provides lead generation, advertising, branding and distribution services to luxury and upscale hotels, cruise lines, tour companies and villas around the world’.
As someone who has used their services on several occasions, the attraction is obvious. A guaranteed high standard of hotel, four or five star at an overall price, always well below published rates and usually a number of ‘extras’ included.
Up to five of our hotels on Barbados are either currently or have been featured by Luxury Link. To demonstrate the potential savings it can offer the consumer, let us use one of the west coast four star hotels as an example. Continue reading