Daily Archives: March 21, 2014

If LIAT Chairman Jean S. Holder wants to communicate ideas, why didn’t he electronically publish?

Jean Holder LIAT Book

LIAT’s Chairman Jean Holder launched his new book last week. Caribbean Tourism is probably a very worthwhile read if for no other reason than the author is the current victim in charge of LIAT Airlines.

Our old friend Bajan Reporter posted an excellent review of the book by Sir Ronald Sanders that makes me want to run out and buy a copy, but alas… the book sells for US$40. Sorry old bean, I’ll have to defer that read.

Why oh why in this age of iPhones, iPads, MS tablets and online electronic publishing at Amazon did Dr. Holder only publish a dead tree version of his book and at a price that virtually assures only a handful of people will read what he has to say?

Dr. Holder won’t make any money anyway – few authors of such narrowly targeted books make anything worth talking about – so why not publish electronically and move a hundred times more copies than on paper?

Perhaps Dr. Holder’s choice of obsolete technology, high prices and limited distribution mirrors the way he runs LIAT? (Hey… it’s a cheap journalistic shot, but at least I’ll admit to it!)

Come on Doc… publish the new book electronically for US$10 a copy and I’ll buy and read your ideas.

Thanks to Ian Bourne for allowing us to steal his photo.

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Filed under Barbados, Barbados Tourism, Economy