Daily Archives: December 29, 2013

Top Gear Festival coming to Barbados in May 2014 – An opportunity we must work hard to make the best of

TopGear Festival Barbados

“Based on the BBC television series, the audience reach is what can only described as staggering…”

Adrian Loveridge, small hotel owner.

Adrian Loveridge, small hotel owner.

After a dismal 2013 from a land based tourism perspective, certainly up until the end of November, it was refreshing to get some good news to end the year. After many early media releases in July, it was finally confirmed this month by the Barbados Tourism Authority that the Top Gear Festival will make its Americas debut at the renovated Bushy Park Circuit for two days starting May 17, 2014; the first of three consecutive annual events planned for this location.

Several similar ‘festivals’ have already taken place across the world including in Australia and South Africa and according to the organisers ‘further destinations are in development and will be announced in the New Year’.

There can be no doubt that this event has the potential to attractive massive destination coverage overseas.

Based on the BBC television series, the audience reach is what can only described as staggering and includes holding the Guinness Book of Records holder for ‘the most watched factual programme in the world’. The TV episodes are sold to 214 territories across the globe, have 2 million subscribers to the Official Top Gear YouTube Channel with over 500 million video views, 19 million FaceBook fans, a magazine circulation of over 1 million and 5.7 million unique users on its website.

It does not end there. A visit to the BBC Advertising online source details many other impressive statistics.  Continue reading

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