Daily Archives: September 23, 2013

Barbados tourism: How deep does this hole go, and how much money will government waste?

“I cannot recall, at least in my 25 years actively involved in tourism on Barbados, that we have ever endured 17 consecutive months of visitor decline under any Government.

Simply put, could ‘we’ be spending more, to harvest less?

Adrian Loveridge, small hotel owner - now selling!

Adrian Loveridge, small hotel owner – now selling!

If I had to make a short list for our tourism policymakers in an attempt to influence positive change, it probably might end up as quite a long list, but two pleas would be right at the top…

Number One is to avoid making heady predictions when even at the outset any informed opinion indicated there was very little, if any, possibility they would become true.

Secondly, please do not use the word ‘success’ when referring to a promotion or initiative before there is at least clear evidence that it is, or will become one.

The second booking deadline of the Barbados Island Inclusive (BII) programme has just passed since it was originally launched on April 29, 2013. Just to refresh your memory, $11 million was allocated for BII to ‘bring an additional 15,000 tourists to our shores, with a total spend of BDS$30 million’ by issuing ‘free spending vouchers’.

The critical phrase is ‘additional tourists’.

In July it was ‘revealed that more than 5,000 tourists had taken advantage’ of the offer. However, since the BII became effective in early May, we have experienced a fall in long stay visitors during every month so far this year.

May was down 29 persons, June down 2,965, July down 3,318 (the lowest arrivals for that month in eleven years) and August* down 2,591.

So a collective decline for the four months of 8,903 people.

Therefore to boast ‘5,000 tourists’ have used the voucher may be true, but that does not in anyway reflect an accurate and fair picture of the current state of the industry.

One of our most senior tourism policymakers was quoted in the media on March 12 as stating ‘We are putting some programmes in place that we should end the year flat’. Even though the numbers were already down by over 10,000 long stay visitor arrivals at that stage when compared with 2012.

Well, here we are in the latter part of September and that number has climbed to over 26,000. Or, I should say ‘fallen’. I cannot recall, at least in my 25 years actively involved in tourism on Barbados, that we have ever endured 17 consecutive months of visitor decline under any Government.

And the very thought of ending the year ‘flat’, either reflects a massive disconnect with reality or a severe attack of wishful thinking, which only may end in tears for some, but potential insolvency for others. Continue reading

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