Daily Archives: June 25, 2013

Should the Barbados Tourism Authority shut down operations in the United States?

usa_flag_waving.jpg

“Dollar for dollar, advertising in overseas markets was proven to generate a higher return on investment than the United States.”

… Canadian Tourism Commission VP talks about cancelling advertising in the USA

Return on Investment lacking for BTA’s efforts in the USA

Adrian Loveridge, small hotel owner - now selling!

Adrian Loveridge, small hotel owner – now selling!

Last month the Canadian Tourism Commission, the Crown corporation that acts as a national tourism marketing board for that country, announced that it was going to stop advertising in the United States.

I am sure it took many by surprise.

The Ottawa Sun seemed to capture the spirit behind the decision with a bold headline screaming ‘Ottawa no longer wants to waste time and money trying to lure American tourists to the land of moose, mountains and Mounties’.

At first this decision appears to defy any logic – to ignore an immediate neighbour with nine times your own population, a staggering  316 million potential visitors on your doorstep. Among the justfying reasons were that the typical US visitor spent, on average, only US$518  per trip to Canada last year – the lowest amount spent by any international visitor group. By contrast tourists from Brazil spent an average of US$1,874 per trip.

Canadian Tourism Commission vice-president of strategy and corporate communications, Paul Nursey, stated ‘Dollar for dollar, advertising in overseas markets was proven to generate a higher return on investment than the United States’. Since 2000 the share of tourism industry revenue from outside Canada has dropped from 35 per cent of the industry total to just below 19 percent and the decline is largely attributed to diminished travel from the U.S. market.

It got me thinking is there are any parallels with Barbados.

“Traditionally, the United States has always has always received the lion’s share of the annual Barbados Tourism Authority (BTA) budget, and frankly I have always found this difficult to understand.”

In the five year inclusive  period  2003 to 2007, we welcomed 654,282* American long stay visitors. From 2008 to 2012 that number had marginally grown to 662,246* or just 7,965 additional people.

To put that in perspective, it only represents around 30 more visitors per week.  Continue reading

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Filed under Barbados, Barbados Tourism

Bajan Dreamers heading for the Antarctic! (with a little help from their friends)

Bajan Dreamers Antarctic

Bajan 17 year-olds Mickell Als and Shanice Holder have a dream: visit the Antarctic in 2015 while working to protect the environment.

Both have already been hard at work for years with various environmental and community projects on the rock – and now that they have been selected to be team members on the International Antarctic Expedition (IAE) 2015, all they need is a little help along the way. Cash, that is.

World Electronics in the Bridge Street Mall signed on as their first corporate sponsor, but Mickell and Shanice know it’s going to take more work to raise their mission profile and convince fellow Bajans that theirs is a worthwhile project. We at BFP are convinced that the project will benefit the environment, Barbados and the two young people so we’re on board to help them as we can.

BFP pledges to do regular stories about their project and progress and we’ll also publish some articles from their BajanDreamers blog. And yes, we’ll also do what we can to publicize their other sponsors like World Electronics (who are selling the new BlackBerrys Q10 & Z10 unlocked, for the lowest price we could find.)

Good luck to these two fine young people and… Keep working hard at your goal!

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Filed under Barbados, Environment

Barbados Tourism Minister runs from press interview about Tourism Master Plan

Richard Sealy Barbados Tourism Minister

Richard Sealy Barbados Tourism Minister

The Bajan Reporter, Ian Bourne, comments on his latest interview ….

I was at launch of SoCo by St Matthias Rd, and Minister of Tourism Richard Sealy was ribbon cutter, he saw me and asked if I am “going to give trouble…”

I stated once the ceremony’s done, I wanted to interview him briefly on how can there be a Tourism Reinvigoration Plan when the Master Plan is not completed?

Big mistake…

Soon as ribbon cutting was done? Sealy did the 100 metres faster than Yohan Blake, Tyson Gay & Usain Bolt combined! I have to do like them and lie, then LIE in wait for their hasty departure…

I said this to say Sealy is a poor Minister and the only difference between him and a parrot is their plumage and what they squawk.

Read Ian Bourne’s original comment here.

Visit The Bajan Reporter

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Filed under Barbados, Politics