Only one Barbados property listed in Air Canada’s newspaper advertising
contributed by Luvs Bim
Air Canada Vacations’ full page ad in the Travel Section of the March 30 Toronto Star included 23 properties under the heading Caribbean & Mexico. They were in:
Dominican Republic 3
Saint Lucia 2
Turks & Caicos 1
Costa Rica 1
Barbados 1 (Couples)
Of course, advertising will not cure all that ails the Barbados Tourism Industry; but surely it must be part of the mix needed to reverse the downward spiral.
It is curious that the only property advertising in the Weekend Travel Section in the largest circulation newspaper in Barbados’ third largest market is the one under new Jamaican ownership – even while undergoing updating of their plant. As there is no flying fish in the ad, Couples must be spending their own advertising budget without assistance from BTA.
Have the Bajan owned resorts closed for the Summer?