Daily Archives: April 1, 2013

The Germans are coming! The Germans are coming!

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Great News! New air service will bring Germans to Barbados

Adrian Loveridge, small hotel owner - now selling!

Adrian Loveridge, small hotel owner – now selling!

According to recent media releases, European travel giant TUI will operate direct charter flights fortnightly from Hamburg, Germany’s second city and the sixth largest in the European Union commencing November 2013.  This will give Barbados two routes from the most travelled per capita population in the world, adding northern Germany to the current Frankfurt flight.

The UNWTO World Tourism Barometer estimated that Germans spent US$80.8 billion outside their own country in 2009.

The great circle distance of 4,661 miles will mean a flying time of just over 9 hours and the flights will be operated by a B767-300 of a TUI Dutch affiliate ARKEfly, with 265 seats in two classes. Hamburg is currently the fifth largest airport in Germany, handling nearly 14 million passengers a year, served by 60 airlines to 115 domestic and international destinations.

Justifying the move which includes other destinations in the region, Christian Clemens, CEO of TUI Deutschland Gmbh., stated ‘our choice of Hamburg as a departure airport was very deliberate. We have a unique selling proposition here, because there are, to date, no non-stop long haul flights from Hamburg to the Caribbean or Mexico’.

Recent research by the company revealed that one in four Germans wanted to undertake long-haul travel. Market leader TUI is presently experiencing record 30 per cent booking growth in this segment for winter 2013/14. TUI is already Germany’s largest tour operator, with a market share of around 20 per cent. With excellent rail and S-Bahn links to/from its airport, it will also open up not just Northern Germany but also Southern Denmark – perhaps two of the European countries least negatively affected by the global recession.

From our tourism partners point of view, the 14 night bookings will be a welcome relief from the recent trend towards shorter stays. Also depending on the final day of operation chosen, it could well be a perfect fit for a cruise and stay programme – perhaps appealing especially to the smaller ships like Star Clipper and the SilverSea and Seabourne brands. Continue reading

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