“We are currently facing an extended softer eight long summer months without any national marketing plan in place.”
I suppose you can put in down to my naivety, so long in coming, so many great expectations and then in hindsight, the reality of the situation. Almost 40 per percent of the eligible electorate chose not to vote, the status quo re-elected for a second term by a precariously small majority and just microscopic adjustments made to the governance of an industry in crisis.
At least, that seems to be the scenario so far.
Clearly there are plus points. Irene Sandiford-Garner, appointed as a Parliamentary Secretary in the re-configured Ministry and Tourism and International Transport, when many of us years later are still puzzling why the two bodies were ever separated in the first place. The Senator brings her abilities in marketing to the table just at a time when this discipline is needed more than ever.
Shadowing the Ministry is Santia Bradshaw. While I don’t want to diminish her abundant legal qualifications, I am far from convinced that we need or want any more lawyers involved in tourism policy making. But she is also an entrepreneur and after looking at her website, I was personally impressed with the high level of presentation. Hopefully she can add value and youthful objectivity to the sector from a constructive opposition stance.
“While the global recession and the dreaded APD tax have helped stifle growth in visitor arrival numbers, they are not the sole cause of our dismal performance in tourism.”
Now is the time for solutions. Continue reading