Anonymous Letter To BFP Outlines Concerns With Contest
The letter below is from an anonymous source with a temporary email address. Like everything anonymous (including BFP), it is suspect unless other sources provide the same information – and even then it might be false. Or a setup. Or someone out for revenge against an individual or a business.
So… let’s look at this letter as it is – rumour, unattributed.
But let’s tap into our readers’ knowledge to consider a few questions…
1/ Is there anything in this letter that can be verified?
2/ Are there any indications that the Digicel Love Hunt contest was not straight up?
3/ The letter writer says that the contest promised $2500 to the winner, and that there has been an ‘interim’ winner and no Final Draw yet. The Digicel website says that somebody won $500 cash and two Blackberry 9300 phones. The Digicel website sells the 9300 for $499, so the total prize awarded looks to be about $1,500 and not the $2,500 that our reader says was advertised as the prize.
4/ Was a $2,500 prize awarded? If so, who won the $2,500 prize and why wasn’t their name announced?
Hmmmmmm… wonder what’s going on here?
We invite Digicel to have a look at the information and, if they choose, we will print their reply here – totally unedited.
BFP reader complains about Digicel Love Hunt contest…
Do you remember when Digicel messes up not once but twice with their Fugitive campaign? Once when they gave an Answer before the question and had to honour many SMS winners since they were literally forearmed in 2006, then in 2009 when it seems the Fugitive was “caught” in weird circumstances at Sheraton as covered by BFP?
Now they have a new SMS Valentine’s contest of $2500 at stake where the end was Feb. 28 and they had an Interim winner and no Final Draw yet, but they already started an Easter Hunt contest to run ’til April?
A concerned Digicel customer
Here’s what Digicel says about the winner of the contest:
Digicel Customer Wins Big in Valentines Day “Love Hunt” game
Tuesday, February 28, 2012 – (Bridgetown, Barbados): – Digicel recently rewarded prizes to one of its customer in its Valentine’s Day “Love Hunt” Game.
Lucky customer, Selah Murrell won $500 cash and two Blackberry 9300 smartphones in the company’s fun trivia game, which encouraged participants to retrieve and accumulate valentine’s symbols, after they texted LOVE to 7171 to enter the game.
Murrell, an elated Digicel customer stated that this was her first time winning anything, and that she was thrilled at fantastic prizes rewarded by Digicel.
Alex Tasker, Digicel’s Commercial Director explained that customers had fun with the game and the feedback was quite positive.
“Our customers told us they enjoyed this game, and that’s what we like to hear. Apart from having fun, they got the opportunity to win great prizes like what Selah won”, he stated.
He indicated that Digicel is constantly developing promotions to exceed customer expectations, and encouraged customers to participate in effort to win the Bigger, Better prizes offered.