Much has been made of the lack of funds available to the Barbados Tourism Authority and reported outstanding debts, severely limiting the ability of the organisation to effectively market the destination. Whatever, the facts are, those of us that have spent almost an entire lifetime in business have learnt, usually from necessity, to do a lot with very little.
There are so many ways that you can raise the ‘brand’ profile, often at low or no cost. TripAdvisor, is perhaps one of the very best examples.
Around 6,000 hotels have recently been awarded the so called Oscars of the hospitality industry, Traveler’s Choice Awards, in various categories for 2013. At first you might say, 6,000 hotels, that’s an awful lot. But when you then consider that those who receive this coveted distinction are selected by the highest ratings in a single year out of over 650,000 listed hotels in 82 countries across nine regions, worldwide – so less than one per cent make the grade.
As you would expect, many individual properties and savvy destinations now go into hyperdrive, using this incredible opportunity to highlight their product with media mentions and press releases at zero cost. The ratings are entirely generated and positions gained by guests personal experiences who have actually stayed in the featured accommodation providers.
What could be a better accolade than reviews and opinions based on the feedback from those who really matter… their guests?
The proof is in the pudding.
I am pleased to report a small number of hotels on Barbados are winners for this year and I would expect that our national marketing agency will take every opportunity to highlight them, while at the same time growing awareness for the destination. Continue reading