Daily Archives: December 3, 2012

Adrian Loveridge: So much wrong with the Barbados Tourism Authority


Adrian takes his cane to a dead horse called the Barbados Tourism Authority…

by Adrian Loveridge, small hotel owner

by Adrian Loveridge, small hotel owner

First in the interests of establishing impartiality, I think its important that I point out that I have never been a member of a political party during my sixty two years.

I vote, whenever practical, because it is seemingly my only tiny contribution to maintaining anything close to a democratic system and consider it both a right and a civic obligation.

When the current administration swept into office just a month short of five year ago, while observing entirely from a tourism perspective, a number of stated objectives were contained within their manifesto.

Included in these were to ‘restructure and strengthen the Barbados Tourism Authority’. At the time I remember asking the then Chairman, what was the time frame for this re-organisation. His reply still resonates in my ears. ‘Six months’ he confidently responded.

We all realise now that it wasn’t to be.

And that has left me asking the same question over and over again: If a private sector entity, spent hundreds of million of Dollars, employed upwards of 150 full and part time employees, consultants, contracted the services of advertising agencies, public relations companies etc., and didn’t produce any real growth for nearly five years, would it be deemed a failed business model? Continue reading


Filed under Barbados, Barbados Tourism