Scenes from Rihanna’s Boeing 777 on Tour
Rihanna is one of the biggest names in show business right now, and she’s from Barbados.
They say there’s no ‘bad’ publicity and I guess that could be true. What do I know about that?
I do have doubts that Rihanna’s audience is the one we would choose to target, but it could be I’m wrong there too. I thought we were targeting upscale adults with Rihanna’s help. Maybe we’ll hear some statistics later on about the success of the Rihanna Barbados campaign… but I wouldn’t hold my breath. Is the campaign worth it in terms of direct returns? I don’t know. Future returns? Nobody knows ’bout that fur sur!