Almond Beach Club tries to re-invent itself
By BFP reader Check-it-Out
The IMF’s Barbados 2011 Article IV Report includes the following – on page 17. In referring to the 2.6% increase in tourist arrivals in 2010. “Overall the growth in arrivals was enhanced by intensified marketing, air lift capacity expansion in source markets, due partly to the introduction of low-cost carriers, and a number of sporting events in Barbados.”
It later states “Barbados needs to continue to reinvent and expand its products, while engaging more in marketing”
I am happy to report that there is a 1/4 page joint Elite Island Resorts Caribbean/Air Canada Vacations ad on page A12 of the Toronto Star today, which features 2 properties in Antigua, 1 property in St. Lucia, and The Club Barbados. The price for 5 nights at The Club Barbados in mid January, including a spa credit and 3-day car rental, is CAD$1,499.00 plus $117 taxes and fees.
So, I went to Elite’s website to check out The Club Barbados, and discovered that Elite has reinvented the Almond Beach Club and Spa as The Club Barbados. They could not have done any major reinvention work in the short time they have had it, but it looks like they have spruced up the tired old Club; and they have presumably done some staff training so their guests will feel welcome. And, they are engaging in marketing.
As the Barbados Flying Fish logo does not appear in the ad, it suggests that BTA has no involvement. I may just book the deal – and be able to walk to the Sandy Lane beach and hang out with the rich and famous on a pauper’s budget,
It has been suggested by some bloggers that the hoteliers in Barbados should stop depending on BTA to bring guests to Barbados’s shores and their properties, and do their own marketing. It seems that Elite is doing just that. In surfing around Elite’s website I came across the following page…
Elite Island Resorts are delighted to have our own dedicated office based in the UK, managed by our associated company, Resort Marketing International Ltd. We even have our own European Managing Director, Paula Whitehead, based at Resort Marketing International’s Chelmsford office. Resort Marketing International are long standing members of ABTA ‘Travel Industry Partners’
On Elite’s behalf, Resort Marketing International manages the European sales, marketing, reservations and payments for the Elite Island Resort’s, including our group, direct and valued repeat customer bookings.
Reservations made through our Resort Marketing International office are booked directly into the Elite hotel’s reservation system. Please note that credit card payments for UK & European reservations are taken by each hotel and are shown on your statement as the hotels full name. Offering complete peace of mind and security of booking.
On Elite Island Resort’s behalf, Resort Marketing International Ltd. are Members of ABTA’s ‘Travel Industry Partner’ programme. Plus our dedicated team based at Resort Marketing International are intimately acquainted with each of our charming properties.
Thank you for taking the time to learn about our UK operation. If you would like to contact our UK office, please find the details below:
Resort Marketing International Ltd.
17-19 Richmond Road
Dukes Park, Chelmsford
Essex, CM2 6UA
T: +44 (0) 1245 459900 E: firstname.lastname@example.org
I wonder what Butch would do with the Almond Village. Perhaps some of the other hotels may consider following the Elite marketing model.