Daily Archives: September 17, 2012

How would a US Airways / American Airlines merger impact Barbados?

by Adrian Loveridge, small hotel owner

While far from being a done deal, our tourism planners must be already galvanised into exploring further opportunities that potentially a merged American Airlines and US Airways could present for Barbados.

Apart from the existing hubs of New York, Miami and to a lesser extent, Charlotte, a combined carrier would have a considerable presence in Chicago (1), Los Angeles (6), Phoenix (23) and Philadelphia (43). World ranking in terms of passengers handled are shown in brackets and collectively amount to over 202 million annually.

Having lost direct airlift out of Atlanta, Philadelphia and more recently, Dallas/Forth Worth, I would guess that there will be some reluctance to jump into another gateway. But with proper planning, implementation and consistent marketing support, the temptation may prove too overwhelming due to the numbers and reach involved. Continue reading


Filed under Aviation, Barbados, Barbados Tourism