TripAdvisor hits 75 million reviews: Barbados Tourism Authority thinks it can be ignored.

The largest, most popular travel website on earth is TripAdvisor.com. Founded in the dot-com boom 12 years ago, the website survived and thrived due to the emphasis on the opinions of ordinary folk who have no agenda except honest reviews of accommodations and services during their travels.

Oh sure, businesses and others attempt to skew the results, but TripAdvisor is wise to the common schemes designed to misuse the venue. And if TripAdvisor discovers that someone has an agenda to make or break a hotel or attraction, the website ruthlessly hunts down the offenders, kills their writing and makes sure that users can rely upon the integrity of the website.

That’s why TripAdvisor is the #1 travel website on the planet.

TripAdvisor just hit 75 million reviews and opinions… so the BTA did what?

The Barbados Tourism Authority does not have a dedicated program to monitor TripAdvisor and to address the negative and positive comments and reviews about Barbados. Such an omission is inexcusable.

But, hey… what do you want from the BTA having to operate with only a lousy $100 million dollar annual budget?

7 Comments

Filed under Barbados, Barbados Tourism

7 responses to “TripAdvisor hits 75 million reviews: Barbados Tourism Authority thinks it can be ignored.

  1. 18

    that is $100,000,000.00 !!!
    To take home?!!

  2. no accountability

    “The Barbados Tourism Authority does not have a dedicated program to monitor TripAdvisor and to address the negative and positive comments and reviews about Barbados. Such an omission is inexcusable.”

    They don’t care! They all get paid anyway without meeting minimum deliverables!

    If you don’t have accountability from the top, don’t expect it down the line.

    The law of the jungle is alive and well

  3. Barbados Tourism Authority Employee

    Accountability? What’s that? I want my pay no matter how much I sleep on the job. I want my pay whether I work well or work at all. I’m entitled to it!

  4. Jones

    Why should the Barbados Tourism Authority (or any other country’s national tourism promotion agency) be beholden to TripAdvisor.com or any other similar website?

    Exactly what sort of scam is Barbados Free Press trying to pull this time?

    It’s no wonder that your readership numbers have plummeted when you continue to publish rubbish like this.

  5. BFP

    Hello Jones,

    Actually our readership numbers are up again, and according to independent sources like Alexa, Barbados Free Press is the number one read Barbados blog. Bajan Reporter is number two and bringing up the rear is BU – which, as we’ve pointed out many times, confirms that the same ten or twenty people having conversations at one blog doesn’t indicate or translate into widespread national or international readership.

    But thanks for thinking of us, in any event.

    About TripAdvisor: It is the most powerful and most popular online authority for planning vacations. Our industry and the BTA ignore it at their and our peril, which is exactly what the BTA has been doing: ignoring TripAdvisor. We believe that ignoring the largest online force in vacation planning is self-destructive behaviour. You don’t agree with our position. Fine. That’s your right, but if you are the BTA then you are harming our economy by your choice and we will continue to point that out.

    Thanks for dropping by!

    Marcus

  6. Chicago

    Trip Advisor is so important that many of the smaller hotels and bed & breakfasts we’ve stayed at in the past five or six years mention it and ask you to leave a good review if you are enjoying your stay. I remember a little place in Spain that had a card posted in about six languages “If you like us, please say so on Trip Advisor. If you have some complaint please let us try to make your stay better before you put it on Trip Advisor.”

    Like it or not Trip Advisor is the most credible and therefore powerful travel review centre on the web. I can’t imagine anybody being in the travel business and not being very involved with monitoring and contributing to the website.

  7. interesting?

    How does The Nation News get to be number 1 when you google barbados free press?

    Since they don’t have independent journalistic content, maybe they are paying for the position and hoping to steal BFP readership?

    If this is sis the case, then it is just more wasted dollars pissed down the drain when all they have to do is try and remember what journalism is all about.