DISASTER! American Airlines Dallas to Barbados flights end August 19, 2012

American Airlines’ last remaining direct flight from Dallas-Fort Worth to Bridgetown is toast as of August 19, 2012.

Barbados Tourism Authority has yet to notify tourism industry partners

The Barbados Tourism Authority has again failed to notify tourism industry partners that another major airline cancelled a route to Barbados. Maybe the BTA is ashamed – and so they should be.

The Dallas-Barbados flight was announced with great fanfare in December 2010. The YouTube video above shows the inaugural flight. There was such hope. In BFP’s article at the time Tourism Matters – Non-stop Dallas to Barbados, Adrian Loveridge excitedly said…

“The new non-stop direct service from Dallas to Barbados, slated to start on the 16th December this year offers tremendous growth potential for our tourism industry. Not only will it tempt the estimated 6.5 million people that live in the greater Dallas-Fort Worth-Arlington area, the fourth largest metropolitan population in the United States, but it offers some incredible connecting city opportunities.”

So much for that.  The initial excitement soon ebbed and collapsed entirely when the flight schedule imploded in April 2012. (See  BFP’s Dallas – Barbados dream collapses)

There is no valid excuse for this failure: Dallas-Fort Worth is 8th busiest airport in the world only 4 hours by jet from Grantley Adams and we can’t fill one airplane a week. Give me a break! Somebody should be fired… probably many people.

Sadly, it appears that our Barbados Tourism Authority proved themselves totally incapable of maintaining one tiny Boeing 737 a week to Bim from the EIGHTH BUSIEST AIRPORT IN THE WORLD located only four hours away!

Shouldn’t Bajans expect some positive results for our $100 million dollars a year expenditure by The Barbados Tourism Authority?

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9 Comments

Filed under Aviation, Barbados, Barbados Tourism

9 responses to “DISASTER! American Airlines Dallas to Barbados flights end August 19, 2012

  1. Anonymous

    Very disappointed.

  2. Adrian Loveridge

    The reasons have to be properly explained here and people held accountable. We cannot retain one flight a week from Philadephia, then Atlanta (the WORLD’S busiest airport) and now Dallas/Fort Worth.
    According to the US Department of Justice the BTA Los Angleses office was closed 31st May 2010, just at a time when Dallas was being considered. What was the logic there?

  3. NYC/BGI

    The question begs an answer as to why. Its’ a simple answer, the BTA has no clue on how to prime the pump. the playbook as usual failed to include the Houston area where there is a large WI community and a Barbados Social organization. In addition no forethought as to how to incite the tourist to come to BGI rather than CUN. As usual the BTA sit on their hands , collect pay and puff up their importance, I also blame the hotel association who sit by, wring their hands at low occupancy rather than fill rooms and adjust rates as needed. , .

  4. Angela

    What is wrong with our tourism people? when are they going to get it right?is it that they have too much money to get the job done? heads need to roll! why is it that other caribbean destinations can have several flights a week and Barbados cannot even keep one? Shame on you!

  5. tourism minister

    “Shouldn’t Bajans expect some positive results for our $100 million dollars a year expenditure by The Barbados Tourism Authority?” and “The reasons have to be properly explained here and people held accountable. We cannot retain one flight a week from Philadephia, then Atlanta (the WORLD’S busiest airport) and now Dallas/Fort Worth.”

    What have you people been smoking? The BTA has been spending taxpayers money for decades so that certain staff can live lavishly. Don’t be silly asking about accountability and why flights are being cancelled. This is Barbados and the BTA.

  6. 132

    Just booked a ticket from Miami/BGI return for $489. Not a bad price. Also wanted to buy a ticket at a local travel agency on GOL and could not. Had to use a North American travel agency and send forign exchange out to do so. The GOL ticket was 3 times the price of the AA ticket for a similiar flight on almost a identical plane. So price becomes a big issue for increasing tourism from South America. It ain’t going to happen in a big way. Lots of money being given to Gol by the Government that should be going to AA. And price is what it is all about today. Have a look at the Dominican Republic…5 airports and with over 7 million arrivals. BGI with one airport and just over 2 million arrivals ranks 8th in arrivals in the Caribbean market. There are some much bigger structual problems to deal with. High costs in Barbados cn only sustain the tourism product if the product itself is 5 star all the way. A national wakeup is needed.

  7. Adrian Loveridge

    Anonymous,
    ‘A national wakeup is needed’

    How so much I agree with you.

  8. Newbee

    It looks to me that Barbados has brought the tourism blues on itself in many ways. Could the airfare be part of its downfall? Not too long ago I was talking to my travel agent who I have been dealing with since the early 80’s about airfares. We touched on airfares to the Caribbean. He pointed out that airfares to BGI is one of the most expensive, it is because of the very high added taxes, misc fees that BGI plugs on.

    The agent said many of his customers over the years use to make BGI a yearly vacation for 7-10 days and would get friends to join them, but they got turned off after they notice that the taxes and fees on the ticket were sometimes more than the airline cost itself. He said some of them still travel although not every year like before, but they go to Aruba, St. Thomas, he tells them when there are deals to the Bahamas which is also expensive, but says there are really no airline/airfare deals to Barbados.

    People like to get away for a vacation but they are not about to spend extra money to travel to places where the airfare is much higher when compared with other destinations that are about equally the same. And to boot the everyday goods are costly even taking into consideration what could be purchased duty free.

  9. Joe

    As an American, let me tell you why we’re not coming to Barbados. Your judicial system is corrupt, your hotels are inferior and the people working in those hotels seem to have better things to do than tend visitors. In that order. The once great country is a big ass mess and people notice.