American Airlines’ last remaining direct flight from Dallas-Fort Worth to Bridgetown is toast as of August 19, 2012.
Barbados Tourism Authority has yet to notify tourism industry partners
The Barbados Tourism Authority has again failed to notify tourism industry partners that another major airline cancelled a route to Barbados. Maybe the BTA is ashamed – and so they should be.
The Dallas-Barbados flight was announced with great fanfare in December 2010. The YouTube video above shows the inaugural flight. There was such hope. In BFP’s article at the time Tourism Matters – Non-stop Dallas to Barbados, Adrian Loveridge excitedly said…
“The new non-stop direct service from Dallas to Barbados, slated to start on the 16th December this year offers tremendous growth potential for our tourism industry. Not only will it tempt the estimated 6.5 million people that live in the greater Dallas-Fort Worth-Arlington area, the fourth largest metropolitan population in the United States, but it offers some incredible connecting city opportunities.”
So much for that. The initial excitement soon ebbed and collapsed entirely when the flight schedule imploded in April 2012. (See BFP’s Dallas – Barbados dream collapses)
There is no valid excuse for this failure: Dallas-Fort Worth is 8th busiest airport in the world only 4 hours by jet from Grantley Adams and we can’t fill one airplane a week. Give me a break! Somebody should be fired… probably many people.
Sadly, it appears that our Barbados Tourism Authority proved themselves totally incapable of maintaining one tiny Boeing 737 a week to Bim from the EIGHTH BUSIEST AIRPORT IN THE WORLD located only four hours away!
Shouldn’t Bajans expect some positive results for our $100 million dollars a year expenditure by The Barbados Tourism Authority?