Barbados Tourism needs more than hype

Worth repeating…

“This is again more management of our tourism assets by hype, rather than by focusing on the quality of the tourism assets themselves. Barbados needs the hype, but we desperately need tourism management and a government that realize our product is falling short of what it used to be. Our tourism industry long ago forgot that it is better to have repeat customers who return year after year for the quality, than to spend our resources continually chasing new business for one trip to Barbados.”

BFP’s Nevermind Kurt talks about Rihanna as Tourism Ambassador



Filed under Barbados, Barbados Tourism, Celebrities, Rihanna

8 responses to “Barbados Tourism needs more than hype

  1. goldteet

    Next week is the start on a 6 rotation fortnightly charter from Scandinavia with a capacity of ca. 200 persons per flight. I understand that to “influence” the tour operator in question, the BTA paid USD 200 per seat or about USD 240,000 in marketing support. I only hope that they pay this to BA or American as well who fly daily and to ensure that they do so.

  2. I came to Barbados, about a year and a half ago, your country is just beautiful. It cost a great deal of money to stay but it was worth it. Your roads can be greatly upgraded, but it was still wonderful. I”m from Trinidad and Tobago by the way. I like this website

  3. repeat visitor

    as a repeat visitor I agree with the initial posting here. People have forgot that we’re the people who return year after year, love the island, get to know people and over the long term contribute to the economy. We don’t have money to stay at a plush hotel or even a cheaper one, but stay in rental units where the money goes right into the hands of Bajans…and who ever recognizes that we and our children and grandchildren are the past, present and future of tourism in Barbados??

  4. Litterbug Nation!

    Thank you for visiting us. We hope you return again and again!

    Bajans seem to fall into two broad and opposing categories.
    Those who understand that tourism(the product) must be nurtured and MAINTAINED

    and those who live off what little fat of the land there is, and simply don’t care
    (Back-to-African-conditions seem to appeal,somehow).

    Education is the way out of the latter….Tourism should be taught as a class in schools,
    but there are those whose heads are so hard that even simple math and english don’t sink in…
    i.e,. they enjoy remaining Primitive -and seem to see some value in that!

    Hard to understand, I know, but you prob. have the same anti-social sub-culture crapola going on where you live,too.

  5. Freelance

    Just finish watching BBC news and learned that a “new sharp economic downturn” is coming with 2012 in Europe (most of our summer visitors are from UK). This morning I heard on the radio that BA and Virgin Atlantic are going to cut flights to Barbados and Jamaica because less travellers are expected after the UK decision to increase the “passenger tax”. In other words tougher times are coming for us and my question is: can Barbados handle it?

  6. Anonymous

    Hi All
    My family & myself have just returned from holidaying in Barbados it was our 5th trip in 9 years. I have to say that Barbados is in decline, i couldn’t believe the amount of hotels close sues & empty building where once a business stud and secondly how expensive Barbados has become since my last visit in 2009,the service we got in ocean 2 where we stayed was below par. I also noticed that there were a far less holiday makers around.
    I think that the tourist areas of Barbados should start providing more for children this would attract more families as your usual young couples are drying up as there seems more families & the older generation holidaying there this visit. Remember there are only so many Film stars & footballers to go round & they would proberly stay up the west coast so the rest of the island should look at their pricing as the world tourists hasn’t got the money they had 5 years ago we now look for value for money and I’m afraid Barbados is not.

  7. Adrian Loveridge


    First let me thank you sincerely on behalf of all of us that are passionate about tourism for staying loyal to Barbados. Yes! I totally agree with you about the value-for-money aspect and have written about in my column (Tourism MATTERS) many, many times. We launched a programme years ago called re-DISCOVER which offered a 3 course dinner with a half bottle of wine per person for BDS$99. Carambola, before it closed to become condominiums recorded nearly 1,600 people in the first year who booked the offer.
    We are certainly, as a destination, rapidly becoming uncompetitive but the reasons why includes a 72 per cent increase in elecricity, 60 per cent in water, 16.6 per cent in VAT and this year a 50 per cent increase in land taxes. Government has to realise there are only so many ways you can extract taxes from people and businesses before you kill the golden goose.

  8. 57

    Hi Adrian
    I have read your post and understand that the goverment push up taxes and pass them onto the workers, But somethings can be done without to much exspense to the bar owner or hotellier concerning the familes part of my post i.e a bar/ resturant who has something to keep the children occupied maybe a xbox & game /internet you will find that the adults will stay longer at the bar spending more money and will retrun more often during there holiday. We went to the beach area in front of the cricket/sport field in Dover there was a park with swing slide etc but it was padlocked up all the time i was there and could be used.
    One thing Barbados tourist industy should remenber get the children and you get the Mother & Father free.