Sporting Barbados – So good it should be considered a National Treasure?

A little birdie tells us that the hype about the new edition of Sporting Barbados was laid on very thickly at the World Travel Market this week with Tourism Minister Richard Sealy telling all that Sporting Barbados annual magazine is a “National treasure.”

Unlike our hyperbolic Tourism Minister (who was admittedly just doing his job and doing it well), we’re not going to call a magazine a “National Treasure” – but we are truly impressed with the new Sporting Barbados website and their 2012 issue available online now at SportingBarbados.com.

Sporting Barbados has always been an interesting and well executed, high end publication – but that very “high end” market focus might have kept their dead-tree (paper) edition from seeing wider distribution to the more ordinary folks who make up the bulk of our visitors.

That limitation was a shame because Sporting Barbados effectively delivers the message that our country is a great place for sports tourism – and when the sporting day is done, there’s lots more to do and see.

No worries about distribution and market reach now though, because the new SportingBarbados.com website is a compelling work of art for the eyes, extremely useful in researching and planning a sports vacation in Barbados and ‘sports’ (could’t help it!) a free electronic edition of the 2012 issue online.

Technically the website is fast, easy to read and uncluttered. It just works. Providing the content and events lists are continually updated so the site always remains current and accurate, Sporting Barbados.com could have a major impact in convincing sports-minded tourists to choose Barbados.

Sean Chandler, his Caribbean New Media team and everyone else involved in creating the new website should be proud of their work.

STORY UPDATED: New Information

In the credit where credit is due department, Sean Chandler wrote the following to BFP…

Thanks for the kind words re the sportingbarbados.com site. I would also like to point out that the website design was done by 809 Design, and that the website technical lead was Graeme Finlayson, fellow Director here at Caribbean New Media.

Sean Chandler

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6 Comments

Filed under Barbados, Barbados Tourism

6 responses to “Sporting Barbados – So good it should be considered a National Treasure?

  1. Newbie

    Ok, so the publication is good and the website is impressive. I would like to see more money devoted to the cultivation of the actual sports men and women here in Barbados. Usain Bolt’s achievements has done more to highlight Jamaica than any sporting magazine could ever have hoped to achieve. He should be a NATIONAL TREASURE in Jamaica right now. Our athletes and sports persons have been crying out for years for help.

  2. Wow! Thanks for the kind words re the sportingbarbados.com site. I would also like to point out that the website design was done by 809 Design, and that the website technical lead was Graeme Finlayson, fellow Director here at Caribbean New Media.

  3. Thanks Freepress!
    Not sure what “ordinary folk” are but we don’t align with any particular socio-economic grouping and simply concentrate on sports tourism to bring visitors to the island. Barbados’s designation as a high net-worth destination has been established in the global hospitality industry over many years. It is what it is. As for Newbi we’d love to have a Usain Bolt to promote. He’s certainly a National Treasure but not as good-looking as our Rihanna. If only she could run as fast!
    Clarence Hiles-Sporting Barbados

  4. Anonymous

    Sporting Barbados is indeed the absolute best publication – print and now on line – to learn about sporting activities in Barbados.

    The BTA’s website is a mess and a joke and just when there seemed to be making progress by upgrading the department by hiring someone who seemed to know and understand sports and how to get things done, I understand that he is no longer there due to the CEO’s personal agenda.

    I called the BTA from the USA (you can never reach any one in the NY office on sports) five times in the last month and am yet to receive a response!

    Keep up the good work Sporting Barbados as it is good to know that at least one company is taking sports tourism seriously as it seems the government and the BTA most certainly are NOT!!

  5. Still makes me laugh – when I started Insite Inc. with Chris Hoyos in 1997, we offered to redesign, rebuild and host the BTA website at no charge – we were of course ignored.

  6. Adrian Loveridge

    Sean,

    Personally it makes me CRY.
    Even when it is pointed out to them, the spelling errors, wrong contact numbers, names etc., stay on the website. When I asked the ad agency, how many staff were deployed on the BTA website, he told me eight, but maybe they need more people to do the same work in Kansas. I still cannot understand WHY, with all the talent we have on Barbados that it cannot be done locally. At least then they would know which parishes our hotels were located in.