Our friend Jane Shattuck runs Planet Barbados Blog and can be seen at all the usual places including Facebook and YouTube. She’s just done up a promotional video for Peach & Quiet Hotel and it is stunning in its presentation and message. Have a look for yourself above.
Both Jane and Peach & Quiet co-owner Adrian Loveridge are masters of leveraging the internet to get out their message and keep their tourist venues at near capacity.
If you own a tourism business you’d do well to watch their efforts carefully. Both Jane and Adrian work hard at promoting Barbados and their businesses on and off the net and it pays off with occupancy rates at the top of the scale. In the case of Peach & Quiet Hotel, over 80% of visitors are repeat customers!
But there is something else happening besides promotion. Could it be that Peach and Quiet Hotel does so well because owners Adrian and Margaret religiously maintain and refresh their product offerings? The video mentions that P&Q gets a facelift every year to the tune of 500 gallons of paint. What the video doesn’t mention is that we’ve seen Adrian himself covered in paint himself on a July afternoon.
There is a lesson there somewhere.
The other lesson concerns how many business owners are waiting for the Barbados Tourism Authority to promote their businesses with tax dollars and how many just forge ahead themselves being careful to get the best bang for the buck. Which ones do you think are most successful?